GyPSii Globally Launches Location Based Mobile Specific Social Networking Platform

A new social networking platform designed specifically for the
mobile phone, GyPSii, will go live at the wireless industry´s biggest
annual event - the Mobile World Congress in Barcelona.

Uniquely among social networking applications, GyPSii is designed
with the features and capabilities of the mobile phone in mind, and
offers location-based search for people, places, content and events.

"The real time location-based element of GyPSii adds a new
dimension to the social networking phenomenon. The device we all carry
in our pocket, our mobile phone, is now empowered to record your life;
where you are and what you do, and share it in real-time within your
chosen social networking communities," said Dan Harple, founder and
CEO.

"Rather than sitting indoors chatting to friends on a PC-based
service - you can be out and about seeing who is nearby, what they are
doing and where you could go - all in real time. GyPSii takes a
virtual connection with your friends and turns it into a real
connection," he added.

GyPSii will go live with a global footprint at the Mobile World
Congress across multiple handsets, geographies and communities of
interest, following a successful three month public beta trial with
users, worldwide.

The GyPSii application is already fully compatible with Windows
Mobile phones and was also recently certified for Nokia´s flagship
consumer smartphones - the N95, the N73 and the new N82 as well as the
6110 Navigator. In addition, the GyPSii application is now also
available on the Blackberry range from RIM.

As well as extending its product reach, GyPSii is also reaching
beyond English speaking markets with its webtop client - now available
in ten languages including Korean, Russian and two forms of Chinese.

In China, GyPSii also this week announced a partnership with
device maker Dopod to provide a range of location-based information
and services to members of its Dopod Club community and the company
expects to announce other international agreements and partnerships in
the coming weeks.

In Barcelona, GyPSii will be giving interested parties a sneak
preview of the GyPSii Locations Based Advertising Solution, which
provides highly accurate location based targeting of advertising
messages to mobile and web based users. GyPSii has a wide range of
advertising packages, from simple text and banner placement, to
coupons and preferential POI, to full brand and product sponsorship of
GyPSii users & communities, by topic and or region.

"Traditional search on the Internet, the driver for advertising
based revenue, has no real-life location-based context. Our platform
is the first ever to provide a level of geo-targeting and advertising
targeting that is unprecedented in the industry," stated Harple,
GyPSii´s CEO.

The GyPSii software is free to download to. mobile phones from the
company´s website (www.gypsii.com) or from a phone browser over the
air at http://gypsii.com/m. Users can also create a web based profile,
with the launch of new web interface at the show this week and then
use their mobile to create and share content about people, places and
event.

GyPSii is a lifestyle-enhancing application; a location based
friend-finder, a place and event finder, a networking site for
communities and a home to share pictures, video, audio, and content
with friends and other groups. GyPSii also uses location information
to effortlessly "Geo-tag" entries and to provide a powerful location
based search tool.

This means GyPSii users can make use of multiple features and
services from their phone, including local and regional
"Point-of-Interest" search: receive maps and directions: and instantly
identify nearby friends and places that have been popular within their
communities of interest. They can also create their own geo-tag POIs
from their phones for sharing with others.

About GyPSii

GyPSii connects people, places and communities across networks and
devices. The company provides a geo-location social networking
platform and services for mobile, web & set-top box devices, and is
headquartered in Amsterdam, The Netherlands. (www.gypsii.com).