CellTrust Corporation Launches Worldwide Availability of SecureSMS Gateway at Mobile World Congress 2008
CellTrust Corporation (www.celltrust.com), a leading provider of
mobile software and services for the secure and trusted exchange of
information on mobile devices, today announced that its CellTrust
SecureSMS(TM) Gateway is immediately available for worldwide
distribution and implementation. CellTrust´s SecureSMS Gateway, which
will be demonstrated at the Mobile World Congress 2008 Showstoppers
Event(a) on February 10 in Barcelona, Spain, allows businesses to
exchange critical information with customers in a trusted environment
on the mobile device. Setting itself apart from consumer-grade SMS,
the Company´s SecureSMS Gateway gives the message sender the ability
to confirm when text messages are delivered and/or read via a highly
encrypted, tamper-proof transfer process with no size limitations
along with remote wipe functionality that ensures users can wipe the
handset if it is lost or stolen.
Government agencies as well as businesses in financial
services/banking, education, travel and the mobile
advertising/marketing sectors desiring to take advantage of the
ubiquitous nature of SMS but which require a secure, reliable and
highly confidential messaging and marketing approach can now take
advantage of CellTrust SecureSMS. According to Mobile Marketing
Association (www.mmaglobal.com) research, 89 percent of major brands
plan to market via mobile phones in 2008.
According to Yankee Group Analyst Andrew Jaquith, "As demand for
business-grade mobility and messaging increases, mobile devices will
need security features with higher levels of assurance. Business
services like mobile authentication, financial information feeds, and
secure message delivery, for example, demand more security than what
consumer-grade, unencrypted SMS can deliver."
The CellTrust SecureSMS Gateway manages and exchanges messages via
CellTrust´s highly Secure Mobile Information Management platform,
giving businesses and government the ability to:
-- Confirm text message recipients have received and opened their
SMS messages;
-- Remote wipe handset if lost or stolen;
-- Use the same set of APIs to send both secure and normal SMS or
"text messages";
-- Confirm that the recipient´s mobile device is able to receive
secure SMS messages;
-- Easily market and push the CellTrust SecureSMS micro-client to
their customers´ mobile phones so they can receive and send
secure text messages instantly;
-- Notify the sender when the recipient has opened to read the
message;
-- Definitively measure ROI of mobile programs and their
effectiveness;
-- Strengthen customer relationships through a trusted exchange;
-- Meet security and compliance requirements without costly
development or proprietary server infrastructure investments;
-- Set aside concern that carriers, tower operators,
infrastructure providers, and aggregators can intercept and
read their confidential messages.
"Over the past few years there has been a surge in mobile
messaging, both in consumer and business markets, with more than 1
billion text messages sent daily worldwide," explains CellTrust CEO
Sean Moshir. "However, most consumer and corporate SMS solutions are
still quite primitive, costly to purchase and deploy, and can cause
widespread market security and reliability concerns. CellTrust´s
SecureSMS Gateway puts in place a trusted environment by providing
software and services that deliver information with advanced security,
unprecedented reliability, and an innovative foundation."
CellTrust Secure SMS(TM) Module operates in conjunction with
patent-pending micro-client technology and is automatically and
quickly installed on the mobile handset. The micro-client technology
utilizes Advanced Encryption Standard (AES), one of the most popular
algorithms used in symmetric key cryptography today, allowing
businesses to send and receive communication to and from
mobile-enabled target audiences to ensure a highly secure
communication cycle.
AVAILABILITY & PRICING
CellTrust SecureSMS is immediately available worldwide for
business and consumer download. Downloading the CellTrust
SecureSMS(TM) client on the mobile device is free and immediately
available at http://my.celltrust.com/SSMS. For more information, go to
www.celltrust.com/getsecure.
(a) EDITORS NOTE: CellTrust Corporation will showcase its
SecureSMS Gateway along with other mobile software and services brands
at Showstoppers Barcelona on February 10, 2008 from 6:00 to 9:00 p.m.
(18:00 to 21:00) at the Majestic Hotel, Barcelona, Spain. For more
information on Showstoppers, go to
http://www.showstoppers.com/events/showstoppersbarcelona.htm.
ABOUT CELLTRUST(TM) CORPORATION
CellTrust (www.celltrust.com) is a leading provider of mobile
software for the secure and trusted exchange of information on mobile
devices. CellTrust´s Secure Mobile Information Management platform and
suite of mobile applications are engineered to manage and deliver
information and mobile content in a timely, intelligent, and secure
manner from SMS to the most advanced micro-client delivery. In 160
countries using 400 carriers, CellTrust provides advanced mobile
messaging and marketing solutions to customers and resellers in both
convenient white label and customizable formats. CellTrust´s mobile
software benefits advertising, marketing, education, finance, travel
and hospitality, technology, and government sectors, among other
global industries. For more information, visit www.celltrust.com.
(C)2008 CellTrust Corporation. All rights reserved. CellTrust, the
CellTrust logo, and the CellTrust product names and logos are either
registered trademarks or trademarks of CellTrust Corporation. In
addition, other companies´ names and products mentioned in this
document, if any, may be either registered trademarks or trademarks of
their respective owners.