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China Mobile Selects Gemalto for First Commercial Multimedia SIM Deployment in Asia



    Regulatory News:

    Gemalto (Euronext NL0000400653 GTO), the leader in digital
    security, announced today its selection by China Mobile for its
    multi-site deployment of Gemalto FullMultimedia SIM (subscriber
    identity module) cards.

    The project is taking place in the Guangdong, Shanxi, Beijing,
    Jiangsu and Shanghai provinces and is the first large-scale multimedia
    SIM commercial deployment in Asia. Launched with four different
    Windows Mobile 6.0 handsets from leading Asian manufacturers, Gemalto
    was able to integrate multimedia SIM-based content and applications
    into high-functionality handsets with ease.

    The FullMultimedia SIM will be distributed to CMCC´s premium
    subscribers and will feature a Multimedia phonebook and advanced SMS
    management which have long been identified as critical applications by
    China Mobile. The FullMultimedia SIM brought China Mobile SIM-based
    applications into the Multimedia era with a rich interface, providing
    also a straightforward way to instantly port the service into new
    handsets.

    The FullMultimedia SIM package also helps increase the average
    revenue per user (ARPU) generated by data services. Applications such
    as music, ring tones and movie clips can be saved directly onto the
    SIM, which removes the barrier created by the fear of losing personal
    data downloaded into the handset when changing phones. In addition,
    local services such as maps and directories will be pre-loaded on the
    FullMultimedia SIM by local China Mobile branches, illustrating the
    power of the SIM as a tool to distribute locally relevant content to
    every subscriber in China.

    "This FullMultimedia SIM solution gives us an opportunity to
    target our high-end market segment with a real tool for portability
    and protection for user data, from phonebook numbers to downloaded
    content," said the Director of Division of Service Card and Number
    Management, Department of Market Operations of China Mobile. "The new
    multimedia capabilities of these SIM cards mean that we do not
    compromise on the quality of the presentation of our services, which
    is a strong expectation of this customer segment".

    "Once again, China Mobile is leading the way in deploying the
    latest innovations to its customers" commented Philippe Vallee,
    Executive Vice President Telecom, Gemalto. "This deployment, coupled
    with the Windows Mobile family of handsets, enables us to work with
    China Mobile in providing superior and segmented offers to the market
    based on the new multimedia capability of the SIM".

    About Gemalto

    Gemalto (Euronext NL 0000400653 GTO) is the leader in digital
    security with pro forma 2007 annual revenues of over EUR 1.6 billion,
    more than 85 offices in 40 countries and about 10,000 employees
    including 1,300 R&D engineers.

    In a world where the digital revolution is increasingly
    transforming our lives, Gemalto´s solutions are designed to make
    personal digital interactions more convenient, secure and enjoyable.

    Gemalto provides end-to-end digital security solutions, from the
    development of software applications through design and production of
    secure personal devices such as smart cards, SIMs, e-passports, and
    tokens to the deployment of managed services for its customers.

    More than a billion people worldwide use the company´s products
    and services for telecommunications, financial services, e-government,
    identity management, multimedia content, digital rights management, IT
    security, mass transit and many other applications.

    As the use of Gemalto´s software and secure devices increases with
    the number of people interacting in the digital and wireless world,
    the company is poised to thrive over the coming years.

    Gemalto was formed in June 2006 by the combination of Axalto and
    Gemplus.

    For more information please visit www.gemalto.com.

    About China Mobile

    Officially established on April 20th, 2000, China Mobile
    Communications Corporation ("China Mobile" for short) has a registered
    capital of 51.8 billion RMB yuan and assets of over 400 billion RMB
    yuan. It fully holds the equity of China Mobile (HK) Group Limited.
    China Mobile Limited, of which China Mobile (HK) Group Limited is the
    major shareholder, set wholly owned subsidiaries in 31 provinces
    (autonomous regions and municipalities directly under the central
    government) in China and went public in Hong Kong and New York Stock
    Exchanges. Currently, in terms of its market value, China Mobile
    Limited is the largest among all the overseas listed Chinese companies
    and among all the telecom carriers in Asia. For more information
    please visit www.chinamobile.com.