China Mobile Selects Gemalto for First Commercial Multimedia SIM Deployment in Asia
Regulatory News:
Gemalto (Euronext NL0000400653 GTO), the leader in digital
security, announced today its selection by China Mobile for its
multi-site deployment of Gemalto FullMultimedia SIM (subscriber
identity module) cards.
The project is taking place in the Guangdong, Shanxi, Beijing,
Jiangsu and Shanghai provinces and is the first large-scale multimedia
SIM commercial deployment in Asia. Launched with four different
Windows Mobile 6.0 handsets from leading Asian manufacturers, Gemalto
was able to integrate multimedia SIM-based content and applications
into high-functionality handsets with ease.
The FullMultimedia SIM will be distributed to CMCC´s premium
subscribers and will feature a Multimedia phonebook and advanced SMS
management which have long been identified as critical applications by
China Mobile. The FullMultimedia SIM brought China Mobile SIM-based
applications into the Multimedia era with a rich interface, providing
also a straightforward way to instantly port the service into new
handsets.
The FullMultimedia SIM package also helps increase the average
revenue per user (ARPU) generated by data services. Applications such
as music, ring tones and movie clips can be saved directly onto the
SIM, which removes the barrier created by the fear of losing personal
data downloaded into the handset when changing phones. In addition,
local services such as maps and directories will be pre-loaded on the
FullMultimedia SIM by local China Mobile branches, illustrating the
power of the SIM as a tool to distribute locally relevant content to
every subscriber in China.
"This FullMultimedia SIM solution gives us an opportunity to
target our high-end market segment with a real tool for portability
and protection for user data, from phonebook numbers to downloaded
content," said the Director of Division of Service Card and Number
Management, Department of Market Operations of China Mobile. "The new
multimedia capabilities of these SIM cards mean that we do not
compromise on the quality of the presentation of our services, which
is a strong expectation of this customer segment".
"Once again, China Mobile is leading the way in deploying the
latest innovations to its customers" commented Philippe Vallee,
Executive Vice President Telecom, Gemalto. "This deployment, coupled
with the Windows Mobile family of handsets, enables us to work with
China Mobile in providing superior and segmented offers to the market
based on the new multimedia capability of the SIM".
About Gemalto
Gemalto (Euronext NL 0000400653 GTO) is the leader in digital
security with pro forma 2007 annual revenues of over EUR 1.6 billion,
more than 85 offices in 40 countries and about 10,000 employees
including 1,300 R&D engineers.
In a world where the digital revolution is increasingly
transforming our lives, Gemalto´s solutions are designed to make
personal digital interactions more convenient, secure and enjoyable.
Gemalto provides end-to-end digital security solutions, from the
development of software applications through design and production of
secure personal devices such as smart cards, SIMs, e-passports, and
tokens to the deployment of managed services for its customers.
More than a billion people worldwide use the company´s products
and services for telecommunications, financial services, e-government,
identity management, multimedia content, digital rights management, IT
security, mass transit and many other applications.
As the use of Gemalto´s software and secure devices increases with
the number of people interacting in the digital and wireless world,
the company is poised to thrive over the coming years.
Gemalto was formed in June 2006 by the combination of Axalto and
Gemplus.
For more information please visit www.gemalto.com.
About China Mobile
Officially established on April 20th, 2000, China Mobile
Communications Corporation ("China Mobile" for short) has a registered
capital of 51.8 billion RMB yuan and assets of over 400 billion RMB
yuan. It fully holds the equity of China Mobile (HK) Group Limited.
China Mobile Limited, of which China Mobile (HK) Group Limited is the
major shareholder, set wholly owned subsidiaries in 31 provinces
(autonomous regions and municipalities directly under the central
government) in China and went public in Hong Kong and New York Stock
Exchanges. Currently, in terms of its market value, China Mobile
Limited is the largest among all the overseas listed Chinese companies
and among all the telecom carriers in Asia. For more information
please visit www.chinamobile.com.