Business Wire Partners with Interfax to Provide More In-Depth Coverage of Greater China Market
Business Wire today announced a major upgrade of its Greater China
platform to provide broader media coverage and a significantly
stronger online presence on prominent industry, government, and
enterprise data collection websites.
To create a unique distribution channel to reach Chinese
consumers, business leaders and government officials, Business Wire
has partnered with Interfax China, the largest international agency in
Shanghai (China´s financial capital), and a daughter company of
Interfax Information Services Group, the world´s leading emerging
markets news and information provider. Business Wire leveraged
Interfax China´s privileged access to China´s government and business
decision-makers, and its market insights based on its respected
analytical coverage of key industry sectors, to create a customized
network that reaches all important constituencies in the Greater China
market.
Interfax China operates industry-specific news services,
including: China Energy, China Commodities, China IT, China Business
Newswire, China Metals, China Pharmaceutical, and China
Telecommunications. It also provides in-depth research reports on
these industries. With regional headquarters in Hong Kong, Interfax
China maintains large bureaus in Shanghai and Beijing.
Interfax China is often the international news agency of choice
for the country´s leadership; Hu Jintao, president and secretary
general of the Chinese Communist Party, and Premier Wen Jiabao have
both granted Interfax China rare exclusive interviews to express
Beijing´s views on global issues.
Business Wire´s enhanced distribution network includes some 3,000
media points, as well as guaranteed postings on more than three dozen
leading portals and websites, cumulatively viewed by hundreds of
millions of readers. Online coverage includes a financial portal with
50 million daily users, and a NASDAQ-listed portal with over a billion
visitors monthly. Each Business Wire distribution includes translation
into both simplified and traditional Chinese, as well as link reports
forwarded to clients that document online postings.
Reflecting its commitment to the project´s success, Interfax China
has assembled a dedicated web development crew, a translation team,
and media relations staff to ensure maximum visibility for Business
Wire releases in a cross-section of media venues.
Interfax is expanding its existing distribution of Business Wire
releases in the other key markets of Russia and Central Europe.
"We decided to work with Interfax China because it is uniquely
positioned to provide the high-level ROI our clients expect from
Business Wire," said Cathy Baron Tamraz, president and CEO, in making
today´s announcement. "Business Wire is committed to pursuing growth
opportunities in emerging markets on a global basis. Independent
surveys routinely confirm that Interfax is the best-known and most
prominent media brand in Russia, where we also work closely. We are
confident that Interfax is once again the best communications solution
available in the important China market."
"We are extremely pleased to continue our successful cooperation
with Business Wire in the important markets of Russia, Central Europe,
and now China. We believe, and this is confirmed by the industry, that
Business Wire is the most professional, respected and well known press
release agency worldwide, and we are honored to expand our ongoing
working relationship," said Michal Broniatowski, head of Interfax
Global Services.
About Business Wire
Business Wire, a Berkshire Hathaway company, is utilized by
thousands of member companies and organizations to transmit their
full-text news releases, regulatory filings, photos and other
multimedia content to journalists, news media, trade publications,
institutional and individual investors, financial
information services, regulatory authorities, Internet portals,
information web sites, business-to-business decision-makers and
consumers worldwide. With a news distribution network spanning 150
countries and 45 languages, Business Wire´s multi-channel delivery
network has access to dozens of international and national news agency
networks throughout the Americas, Europe, Asia, the Middle East and
Africa.
The Business Wire news network is powered by its patented
NX high-speed data platform and supports XML, XHTML and XBRL code to
deliver the most sophisticated news file to enhance news release
interactivity, customization and search engine optimization. Business
Wire has 31 bureaus in cities including New York, San Francisco, Los
Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels,
Tokyo, Toronto and Sydney with reciprocal offices throughout the
world. Business Wire was founded in 1961.
About Interfax Information Services Group
The Interfax Information Services Group provides information
products and means of communication for politics and business.
Since the start of the 1990s, Interfax (http://www.interfax.ru/,
http://www.interfax.com/) has been the main source of current reports
on Russia and the rest of the Commonwealth of Independent States for
the international community.
It is the most frequently cited source of information in foreign
media reports from this part of the world and is one of the world´s
most often used sources of current news. In recent years, Interfax has
also become a leading source of political and financial news from
European emerging markets and China. With offices in 70 cities and
over 40 countries worldwide, Interfax operates over 30
Interfax-branded companies, and offers about 100 specialized services.
In addition to Business Wire, Interfax has joint ventures with
major financial services leaders, including Moody´s Investors Service
(Moody´s Interfax Rating Agency) and Esperian, and has a business
partnership with Thomson Financial.