Momentive Introduces Silsoft* Silicone Gel for Competitively Priced, High-Performing Personal Care Products

Momentive Performance Materials today introduced its new Silsoft
silicone gel, an innovative, competitively priced silicone gel with
outstanding sensory performance. Silsoft silicone gel is an excellent
choice to consider for formulators who are targeting the growing
demand for valued-priced color cosmetics and skin care products that
deliver performance benefits comparable to high-end products.

"Silsoft silicone gel offers an outstanding value proposition for
companies that are developing color cosmetics and skin care products
to sell in the world´s fastest growing economies," said Beatriz
Blanco, global marketing manager, Momentive. "Silsoft silicone gel
delivers outstanding sensory performance, offers enhanced
compatibility with organic materials such as UV filters and does not
have the "balling" effect associated with traditional elastomers.
Silsoft silicone gel is also an excellent choice for competitively
priced personal products offered in mature economies."

Silsoft silicone gel is the latest addition to Momentive´s
extensive line of sensory enhancing silicone products. Silsoft
silicone gel, a crystal clear gel, spreads easily leaving a silky feel
on the skin. Silsoft silicone gel is cold processable and can
withstand high shear. The performance benefits of Silsoft silicone gel
may enhance a wide range of products including foundations, skin care
creams and lotions, anhydrous serums and sunscreens. Hair care
products may also benefit from the use of Silsoft silicone gel.

To find out more about Silsoft silicone gel, please call
800.295.2392 in North America (+607.786.8131 everywhere else) or visit
www.momentive.com.

About the Company

Momentive Performance Materials Inc. is a premier specialty
materials company, providing high-technology materials solutions to
the silicones, quartz and ceramics markets. The company, as a global
leader with worldwide operations, has a robust product portfolio, an
enduring tradition of service excellence, and industry-leading
research and development capabilities. Momentive Performance Materials
Inc. is controlled by an affiliate of Apollo Management, L.P.
Additional information is available at www.momentive.com.

*Silsoft is a trademark of Momentive Performance Materials Inc.