Empresas y finanzas

23andMe(TM) to Hold Press Meeting at World Economic Forum Annual Meeting in Davos, Switzerland on Wednesday, January 23rd, 2008



    23andMe, Inc., a privately-held personal genetics company,
    announced today that it will be holding a press meeting at this year´s
    World Economic Forum in Davos:

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    Date: Wednesday, January 23rd, 2008
    Time: 10.00 - 11.00am CET
    Venue: Belvedere Hotel (Promenade 89/7270 Davos-Platz), Salon
    Scaletta, during the World Economic Forum Annual Meeting in Davos,
    Switzerland
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    Co-Founders Linda Avey and Anne Wojcicki and employees from
    23andMe will be available to provide live demonstrations of 23andMe´s
    Personal Genome Service and field questions from members of the press.
    Fifty media attendees will be offered complimentary access to the
    service. Accredited members of the press are welcome to attend.

    The Company´s service, which retails for USD 999, enables
    individuals to gain deeper insights into their ancestry and other
    inherited traits.

    The 23andMe service allows individuals to:

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    - Search and explore their genomes;

    - Learn how the latest research studies relate directly to their
    genome;

    - Compare their genomes to family and friends who are also 23andMe
    participants;

    - Discover their genetic roots and find where they sit on the tree
    of human genetic history; and

    - Give individuals the option to actively participate in a new
    research approach.
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    How 23andMe´s services work:

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    - 23andMe sends individuals a Spit Kit(TM) containing a barcoded
    tube for saliva collection. Customers then use the enclosed
    mailing materials to send their samples to 23andMe´s contracted
    laboratory. The DNA is then extracted and exposed to a
    microchip-like device made by Illumina, Inc., a leading
    developer of genetic analysis tools (Nasdaq: ILMN), that reads
    more than half a million points in the individual´s genome,
    including a proprietary set chosen by 23andMe scientists, to
    produce each customer´s genetic data.

    - Once the analysis has been completed, individuals will be able to
    use their own private login to access their data via 23andMe´s
    secure website. Using 23andMe´s web-based tools, individuals can
    explore their ancestry, see what genetics research means for
    them and compare themselves to friends and family members.

    - Ultimately, individuals will become part of a community that
    works together to advance the overall understanding of the human
    genome.
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    About 23andMe

    23andMe, Inc. is a privately-held personal genetics company
    dedicated to helping individuals understand their own genetic
    information through DNA analysis technologies and web-based
    interactive tools. The company´s Personal Genome Service enables
    individuals to gain deeper insights into their ancestry and inherited
    traits. 23andMe, Inc., was founded by Linda Avey and Anne Wojcicki in
    2006, and the company is advised by a group of renowned experts in the
    fields of human genetics, bioinformatics and computer science. Its
    Series A investors include Genentech, Inc., Google Inc. (NASDAQ: GOOG)
    and New Enterprise Associates. More information is available at
    www.23andMe.com.

    23andMe was recently selected as a 2008 Technology Pioneer by the
    World Economic Forum, and will be participating in the 2008 World
    Economic Forum Annual Meeting from January 23-28, 2008 in Davos,
    Switzerland.

    23andMe and Personal Genome Service are trademarks of 23andMe,
    Inc. All other marks belong to their respective owners.