Epson America Deploys BroadVision eMerchandising to Offer More Sophisticated Promotions and Increase Online Sales

BroadVision, Inc., (OTCBB:BVSN) a global provider of e-business
solutions, announced today that Epson America, Inc.
(www.epsonstore.com) has gone live with the BroadVision(R)
eMerchandising(TM) solution. An existing BroadVision Commerce(TM)
customer, Epson America is deploying BroadVision eMerchandising to
drive sales and differentiate its e-commerce site.

Patent-pending BroadVision eMerchandising provides powerful,
highly configurable processes that allow merchandising teams to
create, manage and implement dynamic sales incentives while
maintaining overall profitability. It offers flexible, configurable
capabilities, a robust governance structure, openness, and superior
performance and scalability. BroadVision eMerchandising delivers a
number of benefits, including higher conversion rates and transaction
sizes, seamless experiences to foster customer loyalty, and lower
administration and support costs.

"BroadVision´s eMerchandising solution extends the value of our
BroadVision-based e-commerce platform, enabling us to offer dynamic
promotions that enhance our ability to up-sell and cross-sell, and to
offer our customers tailored purchasing incentives on our products
based on their activity," says Tod Yamamoto, Director of E-Business of
Epson America, Inc. "Because eMerchandising enables us to introduce
´incentivized buying´ and other new promotional strategies on our
site, we believe it has the potential to increase our profitability."

"We are pleased that Epson America, a global technology leader,
has extended its commitment to BroadVision and selected our
eMerchandising software to enhance its online sales capabilities,"
said Dr. Pehong Chen, President and CEO of BroadVision, Inc.
"BroadVision eMerchandising is a powerful means of driving higher
conversion rates, increasing online revenues, and adding value for
both Epson and its customers."

About Epson America

Epson offers an extensive array of award-winning image capture and
image output products for the consumer, photographic, business and
graphic arts markets. The company is also a leading supplier of
value-added point-of-sale (POS) printers and transaction terminals for
the retail market. Founded in 1975, Epson America Inc. is the U.S.
affiliate of Japan-based Seiko Epson Corporation, a global
manufacturer and supplier of high-quality technology products that
meet customer demands for increased functionality, compactness,
systems integration and energy efficiency. Epson America Inc. is
headquartered in Long Beach, California.

About BroadVision

Driving innovation since 1993, BroadVision is a global provider of
e-business solutions. Our modular applications and agile toolsets,
built on a robust framework for personalization and self-service,
power mission-critical web initiatives that deliver unparalleled value
to diverse customers worldwide. Hundreds of organizations, serving
over 50 million registered users -- including Baker Hughes, BioRad
Laboratories, Citibank, Epson America, Fiat, Hilti, Iberia, ING Bank,
Prime Polymer, Renault, Sony, Standard Bank of Argentina, Vodafone and
Xerox -- rely on BroadVision as their platform of choice for
e-business.

For more information about BroadVision, Inc., call 650-331-1000,
email mediarelations@broadvision.com or visit www.broadvision.com.

BroadVision, BroadVision Commerce and BroadVision eMerchandising
are trademarks or registered trademarks of BroadVision, Inc. in the
United States and other countries.