´User-Determined Computing´ Redefines Information Technology Priorities, Accenture Survey Finds



    When making decisions about investments in information technology
    (IT), organizations must shift their mindset from Wall Street to Main
    Street in order to retain and win new customers, according to the
    findings of a global study of Chief Information Officers (CIOs)
    released today by Accenture (NYSE: ACN).

    The Accenture survey results indicate that executive and
    technology leadership - under pressure from investment analysts and
    other Wall Street observers - are undertaking superficial improvements
    in their IT systems rather than making fundamental changes to meet the
    growing demands of users.

    Users -- including consumers, business customers and, in the case
    of government, citizens -- are demanding more because of their
    ever-increasing familiarity and comfort level with technology, an
    emerging phenomenon that Accenture has called "user-determined
    computing."

    The trend has the potential to create a dilemma in 2008 for CEOs
    and CIOs evaluating IT investments, the survey found. "CEOs and CIOs
    must decide between offering technology-literate customers new
    products and services that are truly unique, versus receiving a short
    round of applause from investment fund managers for holding the line
    on spending," said Bob Suh, chief technology strategist, Accenture.

    The study also indicates that the chasm between Wall Street and
    Main Street is wide and deep, with little evidence that companies and
    organizations are working to close it. At the same time, low-cost,
    emerging-market multinationals are establishing a completely new set
    of expectations around user experience, participation, mobile access
    and real-time responsiveness.

    Similarly, the study found that user-determined computing also has
    implications for employees who use technology every day to do their
    jobs. "Consumer technology is now outpacing enterprise technology,
    leaving employees frustrated by the inadequacy of the technology
    they´re using at the office," said Suh. "Consequently, employees are
    introducing their personal technologies into the workplace, even if
    the organization does not support them."

    The study, based on detailed online self-assessments of the
    senior-most IT executive at nearly 300 Fortune 1000 companies in North
    America, Europe, Asia Pacific and South America -- with combined
    annual revenue of USD 5.3 trillion -- yielded multiple findings that
    illustrate the depth of the chasm between Wall Street and Main Street:

    -- IT teams still spend 40 percent of their total time running
    and fixing existing systems, a number that remains essentially
    unchanged since Accenture conducted its last global IT study
    in July 2005. This is a result of many legacy systems
    remaining on life support for more than a decade and an
    unwillingness to pull the plug on outdated systems. In fact,
    on average more than 60 percent of all enterprise systems in
    the study were fully depreciated.

    -- On average just 22 percent of customer interactions, 19
    percent of supplier interactions and 33 percent of employee
    interactions are conducted online and processed automatically.

    -- Only 11 percent of information system interfaces focus on the
    customer.

    -- Some 80 percent of organizations are failing to gather very
    detailed customer information and 84 percent are failing to
    make the information very accessible to decision makers and
    line staff.

    -- Only 35 percent of enterprises around the world are committing
    mobile applications to a major part of their business and only
    a fraction look seriously at such collaborative tools such as
    Wikis for their knowledge workers.

    High Performers

    Another survey objective was exploring how large organizations
    manage their IT investments and to identify the common underlying
    behaviors and characteristics of "high performers." Some findings
    related to high performers, which Accenture defines as those that
    consistently outperform their peers in revenue, profit growth and
    total shareholder return, include:

    -- More than 25 percent of application interfaces run by high
    performers focus on the customer, as opposed to 15 percent of
    low and average performers. More than half of all CIOs,
    however, say they need to increase customers as a priority for
    real-time interfaces.

    -- IT innovation leaders are already leveraging Service Oriented
    Architecture (SOA) for legacy integration, and are further
    ahead today in building new SOA-based applications. The study
    found that 38 percent of high performers´ application
    portfolio is comprised of composite applications built using
    SOA, and 45 percent of new application functionalities of this
    group are built based on use/reuse of existing services.

    -- Masters in IT execution, having adopted disciplined approaches
    to increase standardization and centralization of their IT
    functions in recent years, are spending on average 19 percent
    less time on operations (i.e. running, fixing) than other
    CIOs.

    -- High performers have shed most of the legacy technology, as
    they report having the youngest application portfolios. When
    it comes to application migration, over two-thirds of high
    performers report looking for alternatives to traditional
    enterprise applications for their externally facing
    applications such as sales and marketing and customer
    services. In addition, over one-third of high performers will
    look for on-demand/Software as a Service applications for
    supply chain & distribution, research & development, human
    resources, finance and accounting.

    About the Survey

    Since 2005, Accenture has been studying performance drivers in
    managing and executing information technology. This global research
    program examines how the world´s largest businesses and public-sector
    organizations are managing their IT investment and processes across
    the fundamental IT functions. Many studies measure and report on
    information technology investment trends. But they don´t examine the
    quality of the spending. How is IT performing today? How will it
    perform in the future? The answers to these questions can provide the
    true indicator of the value of information technology and its role in
    helping organizations perform at higher levels.

    To date, more than 700 Chief Information Officers in 22 countries
    have participated in this ongoing research.

    About Accenture

    Accenture is a global management consulting, technology services
    and outsourcing company. Combining unparalleled experience,
    comprehensive capabilities across all industries and business
    functions, and extensive research on the world´s most successful
    companies, Accenture collaborates with clients to help them become
    high-performance businesses and governments. With more than 175,000
    people in 49 countries, the company generated net revenues of USD
    19.70 billion for the fiscal year ended Aug. 31, 2007. Its home page
    is www.accenture.com.