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SA2 Worldsync Launches as New Leader in Global Data Synchronization


    SINFOS GmbH and Agentrics LLC, which operate the retail industry´s
    second- and third-largest global data pools, respectively, today
    announced the formation of SA2 Worldsync, a joint venture that
    combines the global strengths of SINFOS and the Agentrics GenSync data
    synchronization business unit. SA2 Worldsync also announced today
    that, in North America, it will offer the first-ever free
    synchronization program for small and mid-size suppliers, enabling
    businesses to self publish data for up to 10 items at no charge.

    SA2 Worldsync, headquartered in Cologne, Germany, represents the
    interests of more than 50 of the world´s leading retailers to ensure
    systems operate with accurate, up-to-date item information from
    suppliers. The new company helps more than 2,600 suppliers align and
    synchronize master data (such as product, case and pallet information)
    with retailers through the Global Data Synchronization Network (GDSN).
    The SA2 Worldsync interim management board includes Nihat Arkan,
    Agentrics senior vice president of commercial management, Ulf Adebahr,
    PIRONET NDH member of the executive board and Jorg Pretzel, GS1
    Germany chief executive officer.

    "SA2 Worldsync is a strong leader in master data services, and we
    will continue to drive higher levels of adoption across the global
    retail industry by providing suppliers with an easier, more affordable
    way to synchronize data with retailers," said Nihat Arkan of
    Agentrics. "As the world´s most global data pool provider, SA2
    Worldsync offers an array of services to support any size company,
    anywhere, including small suppliers who require a basic program and
    various levels of support. We make data sync a practical reality for
    every company and will help them get a quick and high return on their
    investment."

    According to Jorg Pretzel of GS1 Germany, "Our customers clearly
    view accurate and aligned master data as a key contributor to a smooth
    running supply chain. We also will continue to lead retailer and
    supplier interests in the definition of global industry standard item
    attributes and system protocols across various retail sectors."

    Ulf Adebahr of Pironet NDH adds, "Our software solution for
    Product Information Management enables retailers and suppliers to
    seamlessly integrate their data to the SA2 Worldsync data pool."

    The combination of SINFOS and Agentrics GenSync to SA2 Worldsync
    represents a significant push for master data management and
    synchronization in the retail and consumer packaged goods (CPG)
    markets. The company will continue to advocate and lead global
    standards, which further increases the value of data synchronization.

    "Walgreens uses global data synchronization to align our data with
    suppliers large and small," said John Gleeson, Walgreens senior vice
    president and chief strategy officer. "We support this new joint
    venture, which will help make this practice more prevalent across the
    retail supply chain. "This is important to bring retailers and
    suppliers together in the adoption of data sync."

    SA2 Worldsync offers a range of services and supports new industry
    directions, such as price and product image synchronization. With
    operations in 15 countries and extensive multi-language capabilities,
    SA2 Worldsync has the largest global footprint to help suppliers and
    retailers from virtually everywhere integrate smoothly and
    efficiently. The company also offers the only data pool operational on
    three continents: Europe, North America and Asia. Customers of SA2
    Worldsync include leading international retailers, such as Tesco,
    Ahold, METRO Group, Best Buy, Carrefour and COOP Suisse as well as
    many large suppliers, including SCA Hygiene, Sony Home Video and Dr.
    Oetker.

    For suppliers in North America, SA2 Worldsync will provide free,
    basic data pool services and tools to help businesses self publish
    attributes for up to 10 items, or up to 20 GTINs (global trade
    identification numbers).

    About SA2 Worldsync

    SA2 Worldsync, a joint venture of shareholders Pironet NDH AG,
    Agentrics LLC and GS1 Germany, was formed by the combination of SINFOS
    GmbH and the Agentrics data synchronization business unit. SA2
    Worldsync master data management services help consumer packaged goods
    (CPG) manufacturers align and synchronize item data with retailers
    through the Global Data Synchronization Network (GDSN). The services
    are used by more than 2,600 companies, including 50 of the world´s
    largest retailers. In combination with Pironet NDH software solutions,
    SA2 Worldsync services ensure more precise and timely data across the
    retail-CPG value chain so trading partners can better serve the
    customer. For more information, please visit www.sa2worldsync.com.

    Agentrics is a trademark of Agentrics LLC. All other trademarks
    are the property of their respective owners.