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Empresas y finanzas

Reciva Announces A New Dawn for Radio


    2008 International CES

    Reciva Ltd (Cambridge, UK) and Marvell Semiconductor, Inc. (Santa
    Clara, CA) today announced their joint platform for Internet radio
    receivers and networked devices. Combining Reciva´s expertise in
    Internet radio software with Marvell´s market-leading silicon, this
    solution integrates Wi-Fi and LAN connectivity, all popular audio
    decoders, a comprehensive list of thousands of live radio broadcasts
    and podcasts from across the world, and a wide range of value-added
    and premium content, all in a single circuit board smaller than a
    business card.

    Compared to conventional radio transmissions, the main advantage
    of Internet Radio is far greater choice. Almost 10,000 stations are
    available, ranging from live salsa music from Rio de Janeiro, through
    news bulletins from the other side of the world, to the college radio
    station from student days. Such choice might sound intimidating, but
    finding content is as easy as turning the dial on your old transistor
    set. Except that now, turning the dial doesn´t mean tuning into
    specific radio frequencies: instead, web addresses for specific online
    radio stations are being accessed. However, to the user the difference
    is invisible. The dial shows the radio call sign and name on a little
    display just like on an AM/FM radio.

    "Working with Marvell is exciting for us, and our customers," said
    Andrew Rhomberg, director of business development and strategy at
    Reciva. Explaining further, Rhomberg continued: "The cost savings from
    this new platform will greatly reduce the price premium for an
    Internet receiver compared to a legacy AM/FM set. In the global
    marketplace, technologies with only regional acceptance, such as HD
    and DAB, will become largely irrelevant."

    Over 60 million Americans listen to Internet radio every week,
    mostly on their office PC, screening out the distractions of cubicle
    life. Internet radio devices make online radio accessible for users
    who want to enjoy good music, listen to the news, or just relax in the
    kitchen, bedroom or by the pool.

    Commenting on the relationship, Neeraj Bhatia, product line
    manager, Marvell´s Embedded and Emerging Business Unit noted,
    "Streaming Internet radio over Wi-Fi is a compelling feature for the
    digital home market. Working with Reciva enables us to offer a turnkey
    solution with the best-in-class content to our customers."

    The new radios also allow the user to play their own music from
    any wirelessly connected device, as well as personalized content, like
    fast growing radio service Pandora. In fact access to Pandora has been
    built into the new platform and Tim Westergren, founder of Pandora
    explains "Pandora has grown to more than 9.5 million listeners and we
    think allowing users to access Pandora on any device will further
    accelerate our growth. New Reciva users will be able to get Pandora
    preinstalled and existing users will have the option to upgrade their
    radios at the touch of a button."

    About Reciva

    Reciva is the global market leader in Internet radio technology.

    Reciva´s Gatepass(TM) platform, which is at the heart of all
    Reciva-enabled Internet radios, provides Internet radio services via
    the Reciva Gateway. Reciva-enabled Internet radio devices can play
    back online radio in almost every format including MP3, Microsoft(R)
    Windows Media Player, RealAudio(R) Player, AAC (the format of iTunes),
    Ogg Vorbis and many others. Reciva´s technology is available as a
    software license or in the form of the "Barracuda", "Stingray" or
    "Mako" hardware modules providing consumer electronics (CE) companies
    and original equipment manufacturers (OEMs) with a turnkey solution.

    Reciva´s Gateway technology delivers regularly updated and
    verified Internet radio station lists to its internet radio products,
    allowing listeners to access to many thousands of online radio
    broadcasts without the need for a PC.

    The Reciva Radio Portal, www.reciva.com, enables listeners to
    access the same stations via their PC. They can build customised
    station lists and access subscription based music services to play via
    their Reciva enabled radio.

    Reciva is a privately held company based in Cambridge, UK.

    http://www.reciva.com

    About Marvell

    Marvell (NASDAQ: MRVL) is the leader in storage, communications
    and consumer silicon solutions. The Company´s diverse product
    portfolio includes switching, transceiver, communications controller,
    wireless, and storage solutions that power the entire communications
    infrastructure, including enterprise, metro, home, and storage
    networking. As used in this release, the term "Marvell" refer to
    Marvell Technology Group Ltd. and its subsidiaries. For more
    information, visit http://www.marvell.com.

    Marvell(R) is a registered trademark of Marvell or its affiliates.

    Other names and brands may be claimed as the property of Marvell,
    Marvell´s affiliates, or other parties.