Fiat Automobiles Expands BroadVision e-Business Platform to Sustain Increasing Web Traffic During Launch of ´´Fiat 500´´

BroadVision, Inc. (OTCBB:BVSN), a global provider of e-business
solutions, today announced that Fiat Automobiles, a pioneer company in
the automotive industry, has migrated its BroadVision(R) Portal(TM)
architecture to launch the new Fiat 500 model. As a result of the
launch, the Fiat site saw an increase of daily users who are looking
for information regarding different configurations and prices for the
new car.

"With the high impact launch of the new Fiat 500 and the ensuing
marketing and communication campaigns, we recorded a surge in visits
to our websites," said Mr. Stefano Torcello, Fiat Group Automobiles
ICT Process Leader for Internet applications. "Thanks to the proven
scalability and robustness of the BroadVision architecture, we have
easily managed to accommodate the growing traffic on our web sites."

Fiat Automobiles built most of its brand websites on the
BroadVision platform to standardize the web technology; cut
operational costs; and to quickly deploy additional websites. They
chose BroadVision for its scalability, robustness and flexibility. The
sites also integrated the BroadVision platform with several vertical
applications, such as a powerful car configurator and the dealer
localizer.

"Fiat Group Automobiles is one of our most important customers in
Europe," stated Andrea Rubei, Vice President and General Manager of
Europe, Middle East and Africa (EMEA) at BroadVision. "We´ll continue
to support and help them to improve their web platform in order to
achieve a competitive advantage in a challenging market like
automotive."

BroadVision supports several customers in the automotive sector
including Renault, Toyota and Peugeot. These companies have been quick
to recognize the potential of Personalization to improve customers´
web experience and increase their loyalty by taking care of their
needs and providing them the right information.

About FIAT Group Automobiles

Fiat built its first car in 1899. Approximately 90 million cars
and light commercial vehicles have been produced since that date. Many
of its models have marked important milestones in motoring history.

The Sector, which changed its name into Fiat Group Automobiles on
February 1, 2007, produces and sells vehicles under the Fiat, Alfa
Romeo, Lancia and Abarth brands and light commercial vehicles under
the Fiat Professional brand. Each brand has a specific identity with
defined, recognized characteristics, and applies distinct commercial
and market policies. Fiat is known for its creativity, versatility and
practicality. Lancia features an elite and exclusive line of models.
Alfa Romeo combines sportiness, technology and elegance in a unique
design. Abarth is the answer to the quest for sporty versions and Fiat
Professional´s light commercial vehicles are a reference point for
easier, more productive and gratifying working experiences. Fiat Group
Automobiles comprises five companies: Fiat Automobiles, Alfa Romeo
Automobiles, Lancia Automobiles, Abarth & C and Fiat Light Commercial
Vehicles. All these companies are 100% owned by Fiat Group Automobiles
S.p.A.

For more information, visit: www.fiatautopress.com; www.fiat.com;
www.lancia.com; www.alfaromeo.com.

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Fiat´s websites on BroadVision:

http://www.fiat.com http://www.fiat.dk
http://www.fiat.it http://www.fiat.hu
http://www.fiat.fr http://www.fiat.ie
http://www.fiat.de http://www.fiat.nl
http://www.fiat.es http://www.fiat.pt
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About BroadVision

Driving innovation since 1993, BroadVision is a global provider of
e-business solutions. Our modular applications and agile toolsets,
built on a robust framework for personalization and self-service,
power mission-critical web initiatives that deliver unparalleled value
to diverse customers worldwide. Hundreds of organizations, serving
over 50 million registered users -- including Baker Hughes, BioRad
Laboratories, Epson America, Fiat, Hilti, Iberia, ING Bank, Prime
Polymer, Renault, Sony, Standard Chartered Bank, Vodafone, and Xerox
-- rely on BroadVision as their platform of choice for e-business.

For more information about BroadVision, Inc., call 650-331-1000,
email mediarelations@broadvision.com or visit www.broadvision.com.

BroadVision and BroadVision Portal are trademarks or registered
trademarks of BroadVision, Inc. in the United States and other
countries.