AMD Equips OEMs to Deliver the Ultimate Visual Experience(TM) with Forthcoming AMD LIVE!(TM) Ultra Desktop and Notebook PCs
AMD (NYSE:AMD) today announced AMD LIVE!(TM) Ultra, a new PC brand
to help consumers identify forthcoming desktop and notebook PCs
designed to deliver the ultimate visual entertainment experience. AMD
LIVE! Ultra-branded PCs will be powered by AMD multi-core platforms
for desktop and notebook PCs, codenamed "Spider" and "Puma,"
respectively. Thanks to innovative AMD technology, such as AMD
Phenom(TM) 9000 Series quad-core processors, forthcoming AMD
Turion(TM) Ultra mobile processors and ATI Radeon(TM) HD graphics, AMD
LIVE! Ultra PCs will be packed with more computing power plus
cutting-edge visual performance to meet consumers´ demands for
increasingly rich, high-definition (HD) digital entertainment.
As an ideal companion to next-generation AMD LIVE! Ultra PCs, AMD
LIVE!(TM) Explorer software is an easy-to-use PC application designed
to deliver a unique entertainment experience on AMD LIVE! PCs. AMD
LIVE! Explorer offers an immersive, 3D approach to browsing a PC´s
complete digital media library while also enjoying a video, TV program
or Internet access in the same window.
"Many of today´s consumers cite entertainment as the number one
use for their PCs, which represents a significant new direction
throughout the computing industry," said Bob Brewer, corporate vice
president of marketing and strategy, AMD´s Computing Solutions Group.
"Built on our next-generation platforms, AMD LIVE! Ultra PCs intensify
and enhance the popular AMD LIVE! solution, renewing our commitment to
enable the most advanced, visually rich and realistic digital #28001
entertainment, delivering the Ultimate Visual Experience(TM) to
consumers whenever and wherever they choose."
Leading OEMs and system builders worldwide are expected to offer
AMD LIVE! Ultra-branded desktop and notebook PCs bundled with the AMD
LIVE! Explorer application. This combination will allow consumers to
interact with their digital media like never before while enjoying the
ultimate computing power of AMD´s next-generation platforms that
combine innovative technology, such as AMD Phenom quad-core processors
or forthcoming AMD Turion Ultra mobile processors, with the stunning
visual performance enabled by ATI Radeon HD graphics solutions and AMD
chipsets.
"To get a truly great multimedia experience you need a graphics
solution that is up to the task, and integrated graphics solutions
have simply not been good enough," said Rob Enderle, principal analyst
for the Enderle Group. "AMD´s discrete graphics solutions not only
provide the immersive experience consumers are looking for on desktop
and notebook PCs, they are easy to use, which makes it much more
likely that the consumer will actually see this benefit."
AMD LIVE! Ultra PCs
The AMD LIVE! Ultra brand has been developed to designate
forthcoming desktop and notebook PCs offering the ultimate in
computing power and extreme visual performance made possible by
combining AMD´s quad-core or dual-core technology with ATI Radeon HD
graphics solutions and AMD chipsets. Each of the components of AMD´s
next-generation technology platforms are designed to work better
together, delivering the performance needed to fully enjoy
high-resolution HD video for an incredible PC experience that is also
energy efficient and scalable.
"We are pleased to deliver high-performance, AMD LIVE!-branded
media center PCs that maximize performance for mainstream consumers,"
said Kenn Walker, chief technologist, Gateway, Inc. "We applaud AMD
for their efforts in the digital media space to help our customers
unlock the potential of powerful entertainment PCs."
Leading OEMs and system builders worldwide are expected to start
introducing AMD LIVE! Ultra desktop PCs during the first half of 2008
and AMD LIVE! Ultra notebook PCs during the second half of 2008.
AMD LIVE! Explorer
The AMD LIVE! Explorer application allows consumers to easily
browse their music, photos and videos in a 3D, moving carousel format,
or surf the Internet, while simultaneously watching live television or
video files stored on their PC.(a) For a truly unique entertainment
experience, AMD´s OEM and system builder customers will have the
option of customizing the AMD LIVE! Explorer browser with their own
applications to be bundled with an AMD LIVE! or AMD LIVE! Ultra
desktop or notebook PC.
"Like Alienware, AMD continues to push the boundaries of immersive
entertainment experiences with compelling innovations such as the AMD
LIVE! Explorer and their new technology platforms codenamed ´Spider´
and ´Puma´," said Patrick Cooper, director of product group,
Alienware. "We look forward to offering AMD LIVE! Explorer to
complement the visually rich, interactive media experience delivered
by our award-winning Hangar18: HD Entertainment Center."
Leading computer manufacturers Acer, Alienware, ASUS and MSI
intend to offer the AMD LIVE! Explorer for optional download on select
AMD LIVE! desktop PCs available in European and U.S. retail stores in
early 2008. Other PC OEMs and system builders are actively evaluating
the AMD LIVE! Explorer application.
"We look forward to offering consumers the latest benefits with
the new AMD LIVE! Explorer," said Allen Jong, director, Stationary
Computing Business Unit, Acer Inc. "Innovative AMD solutions are an
ideal complement to the Acer Aspire desktop PC. Acer strives to
provide customers with fresh technologies that are designed to empower
and fulfill their true needs."
AMD LIVE! Explorer also is now available for download free of
charge to AMD customers with select AMD-based PCs that meet minimum
system requirements. For more information, please visit
www.amdlive.com.
About the AMD LIVE! Solution
The complete AMD LIVE! hardware and software solution includes AMD
LIVE! desktop and notebook PCs, AMD LIVE! Home Cinemas, AMD LIVE! Home
Media Servers, the AMD LIVE! Entertainment Suite and the AMD LIVE!
Explorer. Since 2006, AMD LIVE! systems such as PCs, Home Cinemas and
Home Media Servers have been available from leading OEMs and system
builders worldwide, including #28001 Acer, Alienware, ASUS, Dell,
Fujitsu Siemens Computers, Gateway, HP and MSI, among others.
The AMD LIVE! solution is the smarter choice to help consumers
connect their valued digital media to their favorite consumer
electronics; consolidate their media files and devices; store and
protect precious digital memories; and enhance digital media to make
it more interactive, enjoyable and personalized. More information and
free software downloads are available at www.amdlive.com.
About AMD
Advanced Micro Devices (NYSE: AMD) is a leading global provider of
innovative processing solutions in the computing, graphics and
consumer electronics markets. AMD is dedicated to driving open
innovation, choice and industry growth by delivering superior
customer-centric solutions that empower consumers and businesses
worldwide. For more information, visit www.amd.com.
Attn. Media: For product images and more information, please visit
www.amd.com/amdlive/presskit.
(a) May require a separately purchased TV tuner card, such as the
ATI TV Wonder(TM) line of tuner cards.
(C) 2008 Advanced Micro Devices, Inc. AMD, the AMD Arrow logo, AMD
LIVE!, AMD Phenom, AMD Turion, The Ultimate Visual Experience, ATI TV
Wonder, ATI Radeon and combinations thereof, are trademarks of
Advanced Micro Devices, Inc. Other names are for informational
purposes only and may be trademarks of their respective owners.