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Toshiba Showcases Latest Advanced Technologies at CES 2008


    Toshiba Corporation today announced the diverse line-up of
    advanced technologies and systems that the company will bring to the
    Consumer Electronics Show, CES 2008, in Las Vegas from January 7 to
    10. At CES, Toshiba will look toward tomorrow, and demonstrate the
    total commitment to innovation and excellence in digital products that
    it brings to realizing Digital Life Innovation for consumers, the main
    theme of the company´s CES 2008 showcase. (Toshiba booth: Central Hall
    #12814)

    Digital Life Innovation

    Digital Life Innovation will take the consumer experience of
    digital technology to new heights, a level where advances in digital
    equipment create new products, shape new services and offer new
    lifestyle experiences. At CES, Toshiba will introduce the latest
    advances in technologies and systems that realize Digital Life
    Innovation, and do so with the wizardry of New York based magician
    Marco Tempest, who will introduce Toshiba´s latest technologies on the
    presentation stage.

    Major Exhibits of New Technologies

    AV Notebook PC "Qosmio" with "SpursEngine"

    "Qosmio" has led the way in bringing advanced entertainment
    capabilities to AV notebook PCs, and visitors to CES will see for
    themselves how a new Qosmio concept model points to future services
    and capabilities. The Qosmio integrates Toshiba´s new "SpursEngine," a
    co-processor derived from the high-performance Cell Broadband
    Engine(TM) (1,2) (Cell/B.E.) processor and Toshiba´s advanced image
    processing technology, and bring awesome levels of processing power to
    consumer electronics.

    Attention-grabbing demonstrations at CES will include followings:

    -- Real-time face morphing

    Real-time transformations of hair styles and makeup that
    instantaneously recognize and process changes in position, angle, and
    facial expression captured by an integrated camera, and render them as
    computer graphics

    -- Hand gesture

    Remote-controller-free, hand gesture control of video, where
    simply moving the hand can control, for example, playback or pause

    -- Video indexing

    Once a face appears on screen, it is recognized and stored in an
    easily searched index that allows viewers to find and playback video
    segments featuring a specific person.

    -- Super-resolution

    Image super-resolution creates high definition (HD) video from
    standard definition (SD) video, for instance video library recorded so
    far, by enhancing pixel resolution.

    -- High-speed video editing and transcoding

    SpursEngine´s high-speed transcoding from MPEG2 to H.264 achieves
    faster editing and recording of HD video to HD DVD discs.

    TV with Cell Broadband Engine(TM) (Cell/B.E.)

    TVs empowered with the high performance Cell/B.E. multi-core
    processor offer new dimensions in visual entertainment. Technology
    demonstrations at CES will feature real-time image super-resolution
    that transforms SD images into HD, and multi-decoding, the
    simultaneous playback of multiple videos that can bring up to 48
    moving images to the screen.

    Ultra Mobile Technology

    Toshiba enjoys world-class technological advantages in mobile
    applications in such essential areas as high density mounting, curved
    surface printed antennas for miniaturization, the user interface for
    small devices, and storage devices. In mobile storage solutions,
    Toshiba´s comprehensive capabilities extend to hard disk drives (HDD),
    solid state drives (SSD) and SD cards. All these capabilities will be
    demonstrated in a concept model of an ultra mobile PC. Toshiba´s new
    user interface, "eMotion Feel(TM)," realizes simple, intuitive
    operation, such as the "flickcursor" on-screen touchpad, scrolling by
    tilting the device, and zoom-in and out by pressing the screen.

    Solid State Drives (SSD)

    Toshiba´s first solid state drive delivers 128GB density in a
    1.8-inch form factor, thanks to the company´s industry-leading
    capabilities in multilevel-cell (MLC) NAND flash memories. By
    integrating an original MLC controller, the new line-up of SSD achieve
    performance levels comparable to those of single-level NAND flash SSD;
    for instance, maximum read and write speeds of 100MB a second and 40MB
    a second, respectively. At CES, 64GB and 128GB SSD will be showcased
    in a range of form factors.

    Next Generation REGZA LINK (HDMI-CEC)

    The current REGZA LINK (HDMI-CEC) offers simple operation of
    multiple digital products connecting by HDMI cables; for example a TV,
    HD DVD player and PC can all be operated by one TV remote controller,
    and any content stored in a connected PC can be listed, selected and
    played back on a TV. The next generation achieves all this, but
    without wires. Toshiba will demonstrate REGZA LINK (HDMI-CEC) based on
    WirelessHD(TM)(3) technology. WirelessHD(TM) standardized by the
    WirelessHD(TM) consortium realizes wireless transmission of
    uncompressed HD video and audio data at speeds as high as 4Gbps in the
    millimeter waveband, almost without delay, allowing total freedom when
    positioning devices in a room. Toshiba is a promoter company of the
    WirelessHD(TM) consortium.

    Direct Methanol Fuel Cell (DMFC) for Mobile Devices

    Toshiba´s global leadership in fuel cells is embodied in the
    reference model of a direct methanol fuel cell integrated into one of
    Toshiba´s gigabeat portable media players. The DMFC runs on a
    methanol-oxygen fuel mix, and generates and supplies power directly to
    the device. The prototype DMFC can run video on the gigabeat for as
    long as ten hours on a single fuel charge, and can be refueled on the
    go for unlimited device operation.

    Toshiba and the Environment

    In an age of increasing environmental concerns, Toshiba will
    present "Environment Vision 2050," the company´s long-term commitment
    to promoting the highest environmental standards, embodying its
    determination to contribute to a better environment in the years to
    2050. Displays will include examples of improved eco-efficiency in
    products and business processes, based on Toshiba´s demanding
    eco-efficiency factor, feature the largest line-up of PCs rated as
    Gold by the U.S. Electronic Product Environmental Assessment Tool
    (EPEAT), and spotlight Toshiba´s participation in the US EPA´s
    "plug-in to eCycling" programs.

    Toshiba´s major presence at CES will also include various HD DVD
    products including HD DVD players and drives, HDTVs, PCs and other
    digital products.

    Toshiba´s HD DVD products will also be featured at HD DVD
    Promotional Group´s booth (South Hall 1, #21266).

    (1) Cell Broadband Engine(TM) is a high-performance processor
    jointly developed by IBM, Sony Group and Toshiba. Its breakthrough
    multi-core architecture brings previously unseen broadband processing
    power to digital products, on the strength of super high-speed data
    transfer capabilities.

    (2) Cell Broadband Engine is a trademark of Sony Computer
    Entertainment Inc.

    (3) WirelessHD is a trademark licensed by WirelessHD LLC.