blinkx Partners With Handmade TV to Bring You Video Recipes for Festive Fare From HolidayKitchen.tv
blinkx, the world´s largest video search engine, today announced a
partnership with Handmade TV, a leading-edge multi-platform media
production and distribution company, to give viewers access to
professionally produced video recipes from HolidayKitchen.tv. Through
this partnership, The Holiday Kitchen´s online cookbook will be fully
searchable and playable at www.blinkx.com. Leveraging its unique AdHoc
platform, blinkx will also place contextually relevant advertising
against the footage, and will share resulting advertising revenue with
Handmade TV.
From soups and sides to appetizers and desserts, the video recipes
found in The Holiday Kitchen´s online cookbook are simple, quick and
delicious. Each video takes the viewer through a step-by-step
demonstration of how to prepare a large festive meal. Filmed in high
definition, the clips reflect magazine-quality styling and range in
length from one to five minutes each. All were produced with the
everyday chef´s viewing experience in mind.
"As evidenced by the enormous popularity of food-related
programming over the past few years, high-quality video recipes are an
innovative way to reach an even larger audience on the Internet," said
Suranga Chandratillake, founder and CEO, blinkx. "We are thrilled to
bring The Holiday Kitchen´s video recipes to our viewers -- and just
in time for the holidays!"
"We are committed to producing content that is well crafted,
useful and fun," said Handmade TV´s president, Bob Altman, an
Emmy-winning producer with credits such as PBS´s "Everyday Food,"
"Martha Stewart Living," and Good Housekeeping.com. "blinkx´s unique
technology and vast network means The Holiday Kitchen´s videos recipes
are now easily accessible and available to a global audience."
As the pioneer in video search technology, blinkx serves more than
50 million unique visitors every month. blinkx has built a reputation
as the smartest way to search new forms of online content such as
video. With more than 220 partners and 18 million hours of indexed
video and audio content, including favorite TV moments, news clips,
short documentaries, music videos, video blogs and more, blinkx uses
advanced speech recognition technology to deliver results that are
more accurate and reliable than standard metadata-based keyword
searches.
About blinkx
blinkx plc (LSE AIM: BLNX) is the world´s most comprehensive video
search engine. Today, blinkx has indexed more than 18 million hours of
audio, video, viral and TV content, and made it fully searchable and
available on demand. blinkx´s founders set out to solve a significant
challenge -- as TV and user-generated content on the Web explode,
keyword-based search technologies only scratch the surface. blinkx´s
patented search technologies listen to -- and even see -- the Web,
helping users enjoy a breadth and accuracy of search results not
available elsewhere. In addition, blinkx powers the video search for
many of the world´s most frequented sites. blinkx is based in San
Francisco and London. More information is available at www.blinkx.com.
About Handmade TV
Handmade TV was incubated in the digital labs at Stamford-based
Televersemedia. It specializes in creating original "how-to" video
content for all digital platforms. The company´s approach is unique
and completely integrated, offering compelling, targeted programming
to viewers within a crafted network of distributors and advertisers.