Costa Enters the Russian Coffee Market



    Whitbread and OJSC Rosinter Restaurants Holding "Rosinter"
    (RTS:ROST) have today announced they will launch the Costa Coffee shop
    chain in Russia via a Joint Venture.

    Rosinter is the leading casual dining restaurant chain in Russia
    and CIS, operating 216 restaurants in 8 countries and 24 cities.

    The new agreement between Whitbread and Rosinter will see over 200
    Costa stores opening in the next five years, concentrating on Moscow
    and Saint Petersburg in its first year, and then expanding to other
    Russian regions thereafter. The partners also intend to open Costa
    stores in Ukraine and Belarus at a later date.

    The first Costa flagship store will open in Pushkin Square in
    Moscow in early 2008. In addition, it is intended that some coffee
    shops currently operated by Rosinter under its proprietary brand Moka
    Loka will be acquired by the Joint Venture and converted to the Costa
    brand.

    This new, strategic, business alliance will combine the experience
    and resources of both partners - the ideal combination of global and
    local expertise and knowledge - to achieve a fast and successful
    development of the Costa brand in Russia.

    John Derkach, Managing Director, Costa Ltd said: "Costa has become
    a part of daily life for millions of customers worldwide with a
    presence in 20 countries, and this new agreement with Rosinter clearly
    demonstrates our ongoing ambition to be a global coffee brand. We are
    delighted to partner with Rosinter, a very successful restaurant
    company and an ideal associate with whom to develop the Costa brand in
    Russia, and to partner with the great entrepreneur Rostislav
    Ordovsky-Tanaevsky Blanco."

    Rosinter´s Founder and Chairman of the Board Rostislav
    Ordovsky-Tanaevsky Blanco added: "The sustained rise in disposable
    income in Russia has brought about an increase in the frequency of
    visits to restaurants and coffee shops. Coffee shops have become
    popular across all segments of the population and a growing percentage
    of consumers are discerning about the quality of the coffee, the food
    and the service being provided. We are delighted about this timely
    partnership with Costa Coffee and I am sure that together we will set
    new standards of quality for Russian consumers".

    Overall Costa now operates 923 stores with 268 in 20 overseas
    markets. In the UK Costa is the largest and fastest growing coffee
    shop chain with 655 stores.

    About Costa:

    Costa is part of the Whitbread family of brands. Italian brothers
    Sergio and Bruno Costa founded costa in 1971. Costa´s in-store
    baristas are all coached in the art of coffee making at the company´s
    unique Costa Coffee Academy based at its own roastery in Lambeth,
    London.

    Costa has won the award for Best International Franchise Operator
    2007. Costa has been voted as one of the strongest UK brands by
    experts and consumers and has been awarded ´Superbrand´ status.

    Costa set up a registered charity (no.327489) in 2006 called ´The
    Costa Foundation´ to give something back to the communities within the
    countries from which Costa sources its coffee beans.

    About Whitbread:

    Whitbread PLC is the UK´s leading hospitality company, managing
    market leading businesses in the budget hotels and restaurant sectors,
    including Premier Inn, Brewers Fayre, Beefeater and Costa Coffee.
    Whitbread´s strategy is to create value for its shareholders by
    focusing investment and growth in expanding sectors of the hospitality
    industry, primarily in the UK but also in selected overseas markets.
    In the financial year to March 1, 2007, Whitbread generated pre-tax,
    pre-exceptional profit of GBP 213.0m. Founded in 1742, the company is
    listed on the London Stock Exchange (as WTB.L) and is a member of the
    FTSE4Good indices.

    About Rosinter:

    OJSC Rosinter Restaurants Holding is the leading casual dining
    restaurant company in Russia and the CIS, which currently (December
    11, 2007) operates 216 outlets, including 45 franchised restaurants.
    In 2006 it served approximately 12.5 million customers in Russia, the
    CIS and Central Europe, including Baltic countries. The Company offers
    Italian, Japanese, American and Russian cuisine under its proprietary
    brands IL Patio, Planet Sushi and 1-2-3 Cafe and its licensed brands
    T.G.I. Friday´s and Sibirskaya Corona. Following the opening of its
    first restaurant in Moscow in 1990, the Company operates in 24 cities
    in Russia, the CIS and Central Europe, including Baltic countries.
    Rosinter reported consolidated revenues of US$ 218.6 million, in
    accordance with audited IFRS accounts, for the twelve months ended
    December 31, 2006. Rosinter Restaurants Holding is listed in RTS
    (www.rts.ru) under the stock ticker ROST.

    Important Disclosure

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    results, performance or achievements of the Company to be materially
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    Such forward-looking statements are based on numerous assumptions
    regarding the Company´s present and future business strategies and the
    environment in which the Company will operate in the future. By their
    nature, forward-looking statements involve risks and uncertainties
    because they relate to events and depend on circumstances that may or
    may not occur in the future. These forward-looking statements speak
    only as at the date as of which they are made, and the Company does
    not intend and has no duty or obligation to supplement, amend, update
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    or any change in events, conditions or circumstances on which any such
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    presentation are provided as at the date of this presentation and are
    subject to change without notice.