MAX Entertainment Holdings, Inc. Announced to Change the Name to Cyclon Capital Corporation

Mark O. Horrelt, the new CEO and President of MAX Entertainment
Holdings, Inc. (OTCBB:MXEH) today announced that the Board of MAX
Entertainment recommended to the shareholders of MAX that the name of
the company be changed to Cyclon Capital Corporation. The shareholders
have approved the name change and it will be implemented in December.

Cyclon Capital will continue to develop Max Entertainment Holdings
by leveraging on Max´s experience and products in media and
entertainment. Mr. Horrelt will bring strong executive leadership to
an already capable management team, ensuring sustained growth and
competitiveness. Mr. Horrelt stated: "Cyclon is committed to quality,
service, and corporate governance practices that values and protects
stockholders. Above all we value our customers."

Cyclon expects to assemble a Board of Directors drawn from various
careers in business, finance and the arts, with a directive to enhance
shareholder value. Accordingly, our corporate governance practices
will be designed not just to satisfy regulatory requirements, but to
provide for the effective oversight and management of the company.

The Company has filed for the name change with the state of
Delaware and is in the process of notifying the OTCBB and requesting a
new stock symbol.

About MAX Entertainment Holdings, Inc.

MAX Entertainment Holdings, Inc. is a company comprised of various
subsidiaries in the sports and entertainment market. Max was founded
in July 2006 and has been traded as a holding company since May 2007
on the OTC market in New York. After much experience in the
entertainment field, Max was formed to capitalize on the immense
potential of the Internet and related technologies such as mobile
phones, VOIP, online communities, TV and radio.

By combining this potential with its two core businesses, Mixed
Martial Arts (MMA)-one of the fastest growing sports markets in the
world, and Europlay; an exciting new mobile telephone games platform
which will provide unique, modern and innovative low stakes games to
be played on mobile telephones and Internet, Max will realize
substantial revenues.

The market for MMA and Max fighters is enormous, particularly
combined with television, live events, merchandizing and online
ventures, which are all crucial components of the long term vision for
Max Entertainment and will enable investors to achieve high returns.
Already MAX has generated a strong interest and market niche in Europe
and is poised for expansion.

Its second core business is Europlay, a fully licensed mobile
telephone games platform with worldwide potential which Max
Entertainment ha recently signed a deal to acquire the majority share.
The market for mobile phones is colossal. Given the extremely high
rate of mobile penetration globally, it has become the key means for
people to communicate with each other. The total number of mobile
phone subscribers in the world was estimated at 2.15 billion!
Currently, simple mobile text messaging is the most widely used
service with 1.8 billion users generating $ 1.8 billion in revenue in
2006. The potential profits from mobile phone low stake games are very
substantial.

The statements in the press release that relate to the company´s
expectations with regard to the future impact on the company´s results
from new products or actions in development are forward-looking
statements, within the meaning of the Private Securities Litigation
Reform Act of 1995. The statements in this document may also contain
"forward-looking statements" within the meaning of Section 27A of the
Securities Act of 1933 and Section 21E of the Securities Exchange Act
of 1934. Since this information may contain statements that involve
risk and uncertainties and are subject to change at any time, the
company´s actual results may differ materially from expected results.