iovation Awarded Patent for Network Security and Fraud Detection Technology
iovation, the device reputation authority for the Internet, today
announced it has been awarded a patent by the U.S. Patent and
Trademark Office (USPTO) entitled Network Security and Fraud Detection
System and Method, U.S. Patent No. 7,272,728. The subject matter of
the ´728 is part of the core elements of iovation´s innovative device
identification technology and reputation management platform, which
uniquely identifies Internet-enabled devices connecting to a network
and shares the reputation of millions of devices across multiple
networks to protect online businesses from all forms of fraud and
abuse.
"This patent underscores the uniqueness of our solution and we
will continue to develop innovative tools that leverage device
reputation to significantly enhance the fraud detection capabilities
of our customers," said Greg Pierson, CEO of iovation. "The rapid
growth of online fraud and abuse has created unprecedented demand
among businesses struggling to identify fraudulent devices that are
often hidden behind multiple identities and accounts. The ability to
proactively expose and share device reputation information in order to
stop fraudsters before they can strike is a clear competitive
differentiator in the online marketplace."
The core elements of iovation´s Device Reputation Authority (DRA)
including device identification techniques, the use of device
identification to understand the relationship between accounts and
devices on a network, and the sharing of device reputation within and
between networks. iovation focuses on the physical device, not the
individual user, to transparently screen for fraudulent transactions
and abusive behavior. Today, the DRA maintains the reputations of more
than 16 million devices and supports iovation´s ReputationManager(TM)
and AccessManager(TM) products that enable online businesses to make
better informed decisions to reduce fraud and abuse, improve
operational efficiencies, and increase revenue through more precise
risk management.
"This patent furthers iovation´s leadership position in device
reputation detection," said Robert Rueckert, senior investment manager
of Intel Capital, which recently invested $10 million in iovation.
"iovation´s landmark technology is paving the way for stronger
device-based fraud management solutions that prevent online fraud and
abuse, and the irreversible damages they can cause to online
businesses and their valued customers."
About iovation
iovation, headquartered in Portland, Oregon pioneered the use of
device reputation for managing online fraud, abusive behavior and
multi-factor authentication. Today, iovation manages the reputation of
millions of Internet-enabled devices worldwide, allowing its customers
to control online fraud and abuse while benefiting from sharing device
reputation intelligence. For more information on iovation and the
company´s products, visit www.iovation.com.