Mark O. Horrelt Has Been Appointed as New Director of MAX Entertainment Holdings, Inc.

Daniel Kilian, President, MAX Entertainment Holdings, Inc.
(OTCBB:MXEH) today announced that Mark O. Horrelt has been appointed
as the new President and as a Director of Max Entertainment Holdings,
Inc. Mr. Kilian will step down as a director and President.

Mr. Horrelt has a strong legal and corporate background and will
bring executive leadership with a focus on quality, service and
innovation.

Mark O. Horrelt, a Canadian national, currently sits on the Board
of Directors of Anderson & Associate Lawyers, Spain. Most recently, he
has acted as the interim CEO of a midsized information technology
company to secure a manufacturing and online gaming agreement in
China. Formerly, Mr. Horrelt was managing Director of Knoops & Horrelt
International Law in The Hague. He has a Master´s degree in Public
International Laws from the University of Leiden where he worked under
the supervision of Professor John Dugard of The International Law
Commission, and is an alumnus of The Hague Academy of International
Law. He also has a degree in Commerce from St. Mary´s University,
Canada, and he began his career working as a commodities broker in
Toronto before moving on to the financial markets in London.

He was later drawn to the world of human rights and humanitarian
aid and worked long term as Project Co-ordinator for Medecins sans
Frontieres in Somalia and Sudan under conditions of famine and civil
war. He also acted as Chief Negotiator to facilitate emergency medical
relief in those countries. Among other things, he has worked as a
consultant for aid organizations and as Director of Corporate Fund
Raising for Save the Children. Notably, Mr. Horrelt has been legal
advisor in a case before the International Criminal Tribunal for
Rwanda and the International Criminal Tribunal for the Former
Yugoslavia.

About MAX Entertainment Holdings, Inc.

MAX Entertainment Holdings, Inc. is a company comprised of various
subsidiaries in the sports and entertainment market. Max was founded
in July 2006 and has been traded as a holding company since May 2007
on the OTC market in New York. After much experience in the
entertainment field, Max was formed to capitalize on the immense
potential of the Internet and related technologies such as mobile
phones, VOIP, online communities, TV and radio.

By combining this potential with its two core businesses, Mixed
Martial Arts (MMA), one of the fastest growing sports markets in the
world, and Europlay, an exciting new mobile telephone games platform
which will provide unique, modern and innovative low stakes games to
be played on mobile telephones and Internet, Max will realize
substantial revenues.

Mixed martial arts (MMA) has rapidly emerged as one of the fastest
growing and most profitable sports in the world. It is a combat sport
in which a variety of fighting techniques are used, and is now
considered mainstream entertainment and on of TV´s greatest sporting
spectacles. In the USA it can be seen as The UFC (Ultimate Fighting
Competition), which has skyrocketed in popularity and is seen as a
"big ticket" event much like boxing. Europe has had no equivalent
until now. Transporting this success to Europe, Max is relying on
already existing structures and making use of the enormous potential
of the Max brand to appeal to a broad cross-section of the population.

The market for MMA and Max fighters is enormous, particularly
combined with television, live events, merchandizing and online
ventures, which are all crucial components of the long term vision for
Max Entertainment and will enable investors to achieve high returns.
Already MAX has generated a strong interest and market niche in Europe
and is poised for expansion.

Its second core business is Europlay, a fully licensed mobile
telephone games platform with worldwide potential of which Max
Entertainment has recently signed a deal to acquire the majority
share. Given the extremely high rate of mobile penetration globally,
it has become the key means for people to communicate with each other.
The total number of mobile phone subscribers in the world was
estimated at 2.15 billion! Currently, simple mobile text messaging is
the most widely used service with 1.8 billion users generating USD 1.8
billion in revenue in 2006. The potential profits from mobile phone
low stake games are very substantial.

For more information please contact: Mark O. Horrelt

MAX Office in New York, Phone: (+1) 212-231-8406

www.max-holdings.com, www.maxfighters.com

The statements in the press release that relate to the company´s
expectations with regard to the future impact on the company´s results
from new products or actions in development are forward-looking
statements, within the meaning of the Private Securities Litigation
Reform Act of 1995. The statements in this document may also contain
"forward-looking statements" within the meaning of Section 27A of the
Securities Act of 1933 and Section 21E of the Securities Exchange Act
of 1934. Since this information may contain statements that involve
risk and uncertainties and are subject to change at any time, the
company´s actual results may differ materially from expected results.