The Carphone Warehouse Selects Telmap to Power Own-Branded Mobile Navigation Application for the BlackBerry Curve 8310 Smartphone
The Carphone Warehouse, Europe´s leading independent retailer of
mobile phones and services, today announced that it has selected
Telmap, a world leader in advanced mobile navigation solutions, to
power its own-branded mobile navigation application, The Carphone
Warehouse Navigator for the BlackBerry Curve 8310 smartphone.
"Working alongside The Carphone Warehouse is an exciting direction
for Telmap" said Oren Nissim, CEO of Telmap. "The Carphone Warehouse
is the biggest wireless retailer in Europe, and this partnership
stands to represent the increasing number of people who will now have
access to navigation via their mobile phone during their everyday
lives."
The Carphone Warehouse Navigator comes pre-bundled with the
BlackBerry Curve 8310 handset which will be available from The
Carphone Warehouse retail outlets from 01 December in time for the
Christmas shopping season.
"With the recent furore surrounding the importance of mobile
features such as games, music and photography, our customers tells us
that satellite navigation is now also a must have application,"
commented George Dymond, UK Trading Director from The Carphone
Warehouse. "Our own-branded application will enable us to make the
most advanced experience in mobile navigation available to our
nationwide customer base."
The Carphone Warehouse Navigator is a complete mobile navigation
application that includes in-car and pedestrian navigation. Key
features includes moving maps display, free-text advanced local search
capabilities with auto complete and fuzzy matching allowing people to
find what they are looking for even with partial information or
misspelled entries.
The mobile navigation market is predicted to be worth EUR 150
billion by 2015, according to recent research by Morgan Stanley 1.
Notes to Editors
References
1. Report by Morgan Stanley on "Technology / Internet Trends",
published October 18, 2007
About Telmap
Telmap is a world leader in Mapping and Navigation Solutions.
Since it was founded in 2000, the company has established a solid
reputation for providing its customers with innovative, value added
navigation solutions that open new business opportunities and generate
new revenue streams.
Telmap is the first company to provide a comprehensive
cross-platform solution for mobile phones. Headquartered in Israel, it
has offices in the UK, US and Finland, the company´s flagship product,
Telmap Navigator, enables users to find their destination quickly and
easily by means of pinpoint accurate turn-by-turn navigation. It´s
uniquely comprehensive solution which supports Java, Symbian, BREW
Windows and BlackBerry devices, enables operators, manufacturers,
application developers, system integrators and mapping/GIS companies
to extend their reach to new markets and customers.
Its customers include: Vodafone (3 subsidiaries) Vodacom SA, Boost
Mobile, IUSACELL, Partner Communications (Orange), Pelephone, MIRS,
Cellcom, Mobilcom and Saunalahti. Telmap is working closely with its
partners like AOL MapQuest, RIM-BlackBerry, Motorola, NAVTEQ, Nokia,
Symbian, Ericsson, and other top-tier companies.
About The Carphone Warehouse:
The Carphone Warehouse is Europe´s leading independent retailer of
mobile phones and services, with over 2,200 stores in 11 countries.