Targeted Handset Replacement Schemes to Be Launched on Sicap Marketing Tool

Sicap has today announced the launch of a converged device and
subscriber profile management tool for use by marketing teams in the
Telecom, IT, Multimedia and Entertainment (TIME) industry.

The new Sicap Device Knowledge Center (DKC) gathers devices
profile metrics which can be combined with subscriber metrics on a
single system. An order has already been signed in France to use the
DKC on a contract basis to get up-to-date device knowledge data for
targeted marketing campaigns. The first tailored handset replacement
scheme will be the primary outcome of the deal with Sicap.

By converging device and subscriber profiles on a single server,
targeted promotional offers can be sent to mobile customers depending
on their past usage of multimedia and their previous preferences in
handset style. Likely adepts of large screens, hi-resolution cameras
or game-centered handsets will be sent offers for new models which
correspond to their tastes.

Depending on the handset in use, targeted marketing campaigns for
multimedia services according to usage patterns and device
compatibility can also be run. The clear advantage of this is avoiding
customer frustration from trying to set up a service that his handset
will not support the use of.

Sicap´s attention to interoperability has resulted in an all-round
plug-and-play modular tool-kit based on open interfaces and industry
standards. DKC is a tool in its own right which can be commissioned
for marketing intelligence or integrated into the comprehensive Sicap
Device Management Center (DMC).

Already positioned as World leader in Device Management for the
initial purpose of ensuring seamless settings delivery, Sicap has used
Industry foresight to adapt its offer meet device management evolution
challenges.

Both the database capacity and the scope of action and deployment
of device knowledge are evolving. Converged device and subscriber
metrics available on a single centralized system on the network now
serve not only the original Device and SIM expertise team users within
an operator context, but also marketing teams, CRM and third-party
content providers.

Through its user-friendly interface, DMC enables an operator to
read the "vital statistics" of customer devices. From that point,
over-the-air updates of firmware versions for network interoperability
management and software versions for lifecycle management can be
delivered. The latest DMC also enables customer care agents to
download application releases or uninstall them if inappropriate. They
can offer "wipe-and-lock" facilities to protect personal data if a
device is lost or stolen, and "backup-and-restore" for the retrieval
of personal data onto a new device. Even battery level and remaining
memory space can be checked on the user-friendly DMC interface before
delivering the data files.

By achieving converged device and subscriber profiling, this
latest Sicap software tool helps TIME players manage and monetize
complex value chains. "At the core of the initiative, the customer
benefits from an understanding of his particular habits and
preferences. Useful services are delivered seamlessly and only the
most relevant offers are proposed" explained Sicap Product Marketing
Director Achim Korber.

The Sicap DKC launch could spell the beginning of a more mature
and structured approach to mobile marketing across the board.

About Sicap

Specialized in mobile technologies, Sicap enables operators to
achieve real time converged business, whether by dynamically charging
subscriber accounts or by directly updating their device and SIM
configurations. The product portfolio extends to include software
which facilitates business between mobile network operators and their
partners.

For further information about Sicap, please visit www.sicap.com