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Empresas y finanzas

Toshiba to Feature Yelena Isinbayeva in Advertising in Russia


    Toshiba Corporation expects to reach new heights in the fast
    growing Russian market with an advertising campaign that will feature
    Yelena Isinbayeva, one of the world's most famous athletes. In a
    series of ads that will run from October onwards, Ms. Isinbayeva, the
    world record holder in the pole vault, will promote Toshiba's entire
    Russian product line-up, starting with PCs and smartphones. Ms.
    Isinbayeva started her relationship with Toshiba by attending the
    Moscow press conference held earlier today to unveil new LCD TVs.

    Russia has seen robust economic growth in recent years, and
    Toshiba is responding. The Company established Toshiba Rus LLC in 2006
    to handle nationwide marketing of consumer products, including
    notebook PCs and LCD TVs. By working with Ms. Isinbayeva, one of the
    most recognized and admired women in Russia, Toshiba will take its
    print and TV advertising to a higher level, starting with the new
    line-up of REGZA LCD TVs and the first Toshiba smartphone launched in
    the Russian market. The campaign will ultimately be extended to PC and
    home appliances and will center on TV and outdoor signboards.

    Yelena Isinbayeva is one of the most popular athletes active
    today. This current world record holder in the women's pole vault has
    broken her own record 20 times. Her most recent successes include the
    gold medal at the 11th IAAF World Athletics Championships in Osaka
    2007 and winning a share of the Golden League jackpot after having
    taken the first place in all six major events on the 2007
    international Golden League circuit. Ms. Isinbayeva's dynamic image,
    her global reputation and determination to win and to be the best,
    closely match Toshiba and the essence of the company's brand tagline,
    "TOSHIBA Leading Innovation."

    Toshiba is an active sponsor of major sporting events around the
    world. Toshiba Group is the official sponsor of the Rugby World Cup
    2007, now nearing its climax in France, and of various competitions
    hosted by the Asian Football Confederation. In August, the Company
    started an ad campaign in China featuring Ms. Guo JingJing, China's
    leading woman diver, and the Chinese synchronized swimming team.
    Toshiba will continue to promote marketing activities in the regions
    of the world in conjunction with strengthening its overseas presence.

    Profile of Ms. Yelena Isinbayeva

    Date of birth: June 3, 1982

    Height: 170cm

    Major achievements: Champion pole-vaulter who has broken her own
    world record 20 times. World record holder outdoors (5m 01cm) and
    indoors (4m 93cm).

    2007: Gold medalist, women's pole vault, World Championships in
    Athletics Osaka