A Child Dies Every 5 Seconds Somewhere from Hunger; Hunger Kills More People Than War, Tuberculosis and AIDS Combined, Claiming 25,000 Lives Every Day

Yum! Brands (NYSE:YUM), parent of KFC, Pizza Hut and Taco Bell,
today launched the world's largest hunger relief effort in an attempt
to help stop world hunger. Called "World Hunger Relief Week," the
program supports the United Nations World Food Programme, the
frontline agency in the fight against global hunger. During October
14-20, 35,000 company and franchised restaurants located in 112
countries will be participating in some way, including KFC, Pizza Hut,
Taco Bell, Long John Silver's and A&W All-American Food.

More than 850 million people know what it is like to go to bed
hungry in all corners of the globe. More people die from hunger each
year than from war, tuberculosis and AIDS combined, and every five
seconds, a child dies from hunger.

The company partnered with the U.N. World Food Programme, the
world's leading humanitarian agency feeding 90 million poor people,
including 58 million hungry children, in 80 of the world's poorest
communities.

Yum! hopes to raise awareness of the hunger problem, mobilize
nearly 1,000,000 employees across its company and franchise system to
volunteer their efforts, and raise funds from the more than 125
million weekly customers. Yum! Brands Chairman and Chief Executive
Officer, David C. Novak, will lead a massive volunteerism movement by
dedicating volunteer service at a food bank in Louisville, Kentucky.
All other above restaurant leaders are being given a day of community
service during the week to volunteer their time, and restaurant
employees are encouraged to hold fund raising drives and food
collections as well.

The Yum! Foundation will be donating to the cause by covering the
WFP's low administrative fee so that all funds collected from
customers and employees will go directly toward purchasing a
nutritious school meal or food for the world's hungry. It costs the
WFP just $.19 per day on average to feed a hungry child a nutritious
school lunch meal. With funds raised, the company hopes to save
hundreds of thousands of people from starvation.

During World Hunger Relief Week, Yum! plans to generate the
equivalent of nearly $50 million worth of awareness through television
and print advertising, public service announcements, public relations,
web-based communications and in-restaurant posters and signage. The
integrated marketing materials will be available in English and
translated into nine different languages, including English, Spanish,
French, Arabic, Chinese, German, Japanese, Korean and Portuguese.

"World hunger is a problem of epic proportions, and unfortunately
it is increasing each day. As the world's largest restaurant company,
we believe it is our privilege and responsibility to use our clout and
make a difference in the lives of others less fortunate who are
starving around the globe," said David C. Novak, Yum! Brands Chairman
and Chief Executive Officer. "Our World Hunger Relief efforts will
continue year after year. Our goal is to create a global movement to
help stop the dying, and start the living. We believe we can truly
make a difference in the lives of others by helping them move from
hunger to hope."

Yum! and its brands have been committed to fighting hunger for
more than a decade by donating $50 million of prepared food annually
to the underprivileged in the United States. The company also has been
the primary sponsor of the Dare To Care Food Bank based in Louisville,
Kentucky for seven years. Its employees donate thousands of hours each
year to the food bank. The company is now expanding these efforts on a
global scale through the creation of World Hunger Relief Week. The
initiative coincides with the company's 10th anniversary as a publicly
traded company on the New York Stock Exchange. It was spun-off from
PepsiCo in October, 1997.

World Hunger Relief Week addresses the harsh reality that there
are 850 million people suffering from hunger every day. The situation
has become worse than ever due to the convergence of: rising
commodities and higher global food prices; increased competition for
products that produce energy; severe droughts and flood due to climate
change; a surge in conflict and wars as well as a growing population.
At the rate things are going, food prices are expected to jump 35%
over the next two years, thereby decreasing the number of people fed.

"This campaign will raise awareness among tens of millions of
people around the world," said Josette Sheeran, executive director of
the World Food Programme, who added that the world's largest
humanitarian organization will use any funds raised to fund its
greatest needs. "With demographic trends, climate change and soaring
commodity prices -- the challenges of feeding the hungry are
increasing," she said, adding that innovative approaches to public
awareness and fundraising are critical.

The efforts of Yum! and its five brands are making it possible for
funds to go directly to feeding people in WFP's areas of greatest need
- such as expanding school feeding programs to serve more children and
families; providing essential food assistance to new mothers and their
infants and increasing school attendance among girls by providing
take-home food rations.

The company is leveraging the power of the internet to reach
millions of people through the www.fromhungertohope.com website and
other on-line activity. The interactive web site includes information
about hunger, the WFP, how to donate to World Hunger Relief Week,
updates on WFP outreach activities, Google mashup map highlighting
volunteer updates from around the world and much more.

"I'm incredibly proud of the passion that our global team has for
this critical initiative," said Novak who has visited poverty-stricken
areas in Guatemala and seen the needs firsthand. Novak is donating all
proceeds from his newly released book, The Education of an Accidental
CEO - Lessons Learned from the Trailer Park to the Corner Office
(Crown Publishing) to the World Food Programme.

World Food Programme

Established in 1963, WFP is the United Nations frontline agency in
the fight against global hunger. WFP is the world's largest
humanitarian agency: on average, each year, we give food to 90 million
poor people to meet their nutritional needs, including 58 million
hungry children, in 80 of the world's poorest countries. WFP - We Feed
People.

Friends of the World Food Program (Friends of WFP) is a US-based
non-profit organization dedicated to building support for the World
Food Program (WFP) and other hunger relief efforts. WFP is the largest
international food aid organization in the world and the United
Nations' frontline agency in the fight against hunger. For more
information, visit www.friendsofwfp.org.

Yum! Brands, Inc.

Yum! Brands Inc., based in Louisville, Kentucky, is the world's
largest restaurant company in terms of system restaurants with over
35,000 restaurants, which includes over 2,000 licensed restaurants, in
more than 100 countries and territories. Four of the company's
restaurant brands -- KFC, Pizza Hut, Taco Bell and Long John Silver's
-- are the global leaders of the chicken, pizza, Mexican-style food
and quick-service seafood categories respectively. Yum! Brands is the
worldwide leader in multibranding, which offers consumers more choice
and convenience at one restaurant location from a combination of KFC,
Taco Bell, Pizza Hut, A&W or Long John Silver's brands. The company
and its franchisees today operate over 3,500 multibrand restaurants.
Outside the United States in 2006, the Yum! Brands' system opened
about three new restaurants each day of the year, making it one of the
fastest growing retailers in the world. For the past four years, the
company has been recognized as one of Fortune Magazine's "Top 50
Employers for Minorities." It also has been recognized as one of the
"Top 50 Employers for Women" by Fortune, one of the "40 Best Companies
for Diversity" by Black Enterprise Magazine for the past three years,
one of Black Enterprise Magazine's "30 Hottest Franchises for 2006,"
one of the "Corporate 100 Companies Providing Opportunities for
Hispanics" by Hispanic Magazine, one of the "Top 50 Corporations for
Supplier Diversity" by Hispanic Trends Magazine and by BusinessWeek as
one of the "Top 15 Companies for In-Kind Corporate Philanthropy."

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