Pressmart Lures European Community Publications After Clinching Suburban Newspapers of America Deal
After its successful foray into the US and UK newspaper and
magazine industry, Pressmart (www.pressmart.net) now aims to expand
its market share in the European Digital Publishing market. To fortify
its plans in Europe, Pressmart will demonstrate its widely popular New
Media Delivery Platform and Library Digitization Technology solutions
for newspapers, magazines, journals and catalogs at IfraExpo 2007,
October 8-11, stand A420, in Vienna, Austria.
Pressmart offers a 360 degree service platform - from conversion,
hosting, subscription, advertising and user-behavior reporting and
delivery through multiple distribution channels that includes web,
mobile, Podcasts and built in RSS feature. While many of the 160
publications printed in 19 languages from 28 countries leverage the
pay-as-you-go model from Pressmart, the local and community papers
benefit the most as they limit and control their costs to get maximum
exposure through this monetization-ready service.
"Our customers in Europe, like so many others, are looking for
ways to gain advantage from the information at their disposal," Sanjiv
Gupta, CEO of Pressmart Media Limited, stated. "The "ePaper"
technology from Pressmart provides outstanding technology and the
widest spectrum of new media distribution capabilities that greatly
benefits our customers. We are confident IfraExpo at Vienna will give
us the right platform to expand and strengthen customer relationships
and develop new business opportunities with European customers."
The recent agreement with Suburban Newspapers of America, whose
members include some of the largest public and privately held
newspaper companies in North America, to use Pressmart's New Media
Delivery Platform to power their eEdition has strengthened Pressmart's
presence in the fast growing Global Digital Publishing solutions
market.
Today, Pressmart's New Media Delivery Platform(TM) is acknowledged
by customers across US, Europe and UK for its quality and capability
to develop and expand reader circulation and exposure for their
content on new media channels like mobile, Podcasts and RSS. Its
customers include Trinity Mirror, CNBC European Business Magazine and
World Association of Newspapers.
The eArchiving technology from Pressmart's is another widely used
archiving solution used extensively to digitize online archives of
over 400 years of newspapers from microfilm and newsprint sources. For
more information about Pressmart visit http://www.pressmart.net.