Empresas y finanzas

TMP Worldwide Acquires People in Business, Employer Brand Consulting Leader



    TMP Worldwide Advertising & Communications, LLC, North America's
    largest independent recruitment advertising agency, today announced
    that it has acquired UK-based People in Business Limited, the world's
    leading employer brand consultancy. The acquisition expands TMP's
    global brand capabilities and reach, and enhances the offering
    available to the company's global network partners.

    People in Business (PIB) will continue to help clients develop and
    manage their employer brands through comprehensive solutions that
    uncover, articulate and leverage a client's unique brand position to
    attract and retain the talented people they need. PIB's core service
    areas include employer brand research, proposition development and
    internal communication. Given the fundamental importance of leadership
    in delivering an effective long term employer brand strategy, most of
    their client engagements involve working with senior teams on
    leadership behaviors, relationships and team work.

    One of PIB's core areas of expertise is the strengthening of
    employee relationships with powerful, highly skilled and
    business-critical professional groups such as fund managers, analysts,
    lawyers, underwriters, and clinicians. Current clients include RBS,
    Procter & Gamble, and Fidelity.

    This acquisition demonstrates TMP's intent to expand the size and
    scope of their services since it became an independent company in
    August 2006. Veronis Suhler Stevenson, a private equity and structured
    capital fund management company dedicated to investing in the media
    and communications industries in North America and Europe, is TMP's
    majority owner.

    "We are bringing together the most experienced team of employer
    brand consultants operating on a global scale," said Michelle Abbey,
    president and CEO of TMP. "Recruitment is evolving and a high level
    consulting capability ensures that we can respond to client needs for
    comprehensive employee research, strategic planning and coherent
    management across the entire employee experience. That is why we are
    so delighted to have Simon Barrow and his team as colleagues. Simon
    created the original employer brand approach and, with Richard Mosley,
    wrote the best-selling book 'The Employer Brand - bringing the best of
    brand management to people at work'.

    "Joining TMP gives People in Business a global capability, and the
    opportunity to work with an ambitious team who share our view that
    great employer brands are built from the inside out, with the process
    starting at the top," said Simon Barrow, chairman of PIB. "Coupled
    with their deep understanding of the employee marketplace and record
    of innovation, we believe that no one is better placed to shape the
    future of recruitment and employer brand management to attract and
    inspire talented people."

    TMP's employer branding capabilities will be featured at the
    Conference Board's "Extending Your Brand to Employees" event, taking
    place November 13-14 in Chicago.

    Background notes for Editors on TMP Worldwide and People in
    Business are attached (see www.tmp.com/announcements/pib).

    About TMP Worldwide Advertising & Communications

    TMP Worldwide Advertising & Communications, LLC (www.tmp.com) is
    North America's largest independent recruitment advertising agency and
    the only recruitment advertising agency recognized among the top 25
    U.S. Interactive agencies. We are a single source for companies to
    communicate their employment offerings in order to recruit and retain
    the best talent. Through online and traditional communications, ROI
    campaign management services, creative and brand management, diversity
    enrichment, and media planning, TMP delivers industry-specific results
    across virtually every sector in business and government.
    Headquartered in New York City with offices throughout North America
    and affiliates around the globe, TMP continues to set the standard for
    measurable and cost-effective HR communications. TMP was formerly a
    division of Monster Worldwide, becoming an independent company in
    2006.

    About People in Business

    People in Business Limited (PIB, www.pib.co.uk) has been an
    independent business owned by its directors since 1992. Based in
    London it works with HR, Marketing and line management on a range of
    Employer Brand related assignments. These include internal
    communications, employee research, senior management roles,
    relationships and teamwork and the creation of the relevant Employer
    Brand (EB).

    Simon Barrow, PIB's Chairman, created the EB concept after
    experience as a brand manager with Colgate-Palmolive and later as an
    advertising agency CEO when it occurred to him that employees lacked
    the same care, coherence and understanding which a valued customer
    would expect.

    PIB commissioned the first research on the EB (through London
    Business School), wrote the first paper on the subject (for the
    Journal of Brand Management) and, in 2005, Simon Barrow and Richard
    Mosley wrote the first book on the subject published by Wiley and now
    available in English, German, Spanish, Swedish and Russian. 'The
    Employer Brand' is a UK trade mark owned by the company.

    PIB directors are global speakers on the EB and have managed
    workshops for public and client audiences in Shanghai, Hong Kong,
    Singapore, Mumbai, Bangalore, Phuket, Milan, Frankfurt, Amsterdam,
    Rotterdam, Moscow, Warsaw, Riga, Tartu, Tallinn, Dublin, Toronto and
    San Francisco.