Empresas y finanzas
TMP Worldwide Acquires People in Business, Employer Brand Consulting Leader
TMP Worldwide Advertising & Communications, LLC, North America's
largest independent recruitment advertising agency, today announced
that it has acquired UK-based People in Business Limited, the world's
leading employer brand consultancy. The acquisition expands TMP's
global brand capabilities and reach, and enhances the offering
available to the company's global network partners.
People in Business (PIB) will continue to help clients develop and
manage their employer brands through comprehensive solutions that
uncover, articulate and leverage a client's unique brand position to
attract and retain the talented people they need. PIB's core service
areas include employer brand research, proposition development and
internal communication. Given the fundamental importance of leadership
in delivering an effective long term employer brand strategy, most of
their client engagements involve working with senior teams on
leadership behaviors, relationships and team work.
One of PIB's core areas of expertise is the strengthening of
employee relationships with powerful, highly skilled and
business-critical professional groups such as fund managers, analysts,
lawyers, underwriters, and clinicians. Current clients include RBS,
Procter & Gamble, and Fidelity.
This acquisition demonstrates TMP's intent to expand the size and
scope of their services since it became an independent company in
August 2006. Veronis Suhler Stevenson, a private equity and structured
capital fund management company dedicated to investing in the media
and communications industries in North America and Europe, is TMP's
majority owner.
"We are bringing together the most experienced team of employer
brand consultants operating on a global scale," said Michelle Abbey,
president and CEO of TMP. "Recruitment is evolving and a high level
consulting capability ensures that we can respond to client needs for
comprehensive employee research, strategic planning and coherent
management across the entire employee experience. That is why we are
so delighted to have Simon Barrow and his team as colleagues. Simon
created the original employer brand approach and, with Richard Mosley,
wrote the best-selling book 'The Employer Brand - bringing the best of
brand management to people at work'.
"Joining TMP gives People in Business a global capability, and the
opportunity to work with an ambitious team who share our view that
great employer brands are built from the inside out, with the process
starting at the top," said Simon Barrow, chairman of PIB. "Coupled
with their deep understanding of the employee marketplace and record
of innovation, we believe that no one is better placed to shape the
future of recruitment and employer brand management to attract and
inspire talented people."
TMP's employer branding capabilities will be featured at the
Conference Board's "Extending Your Brand to Employees" event, taking
place November 13-14 in Chicago.
Background notes for Editors on TMP Worldwide and People in
Business are attached (see www.tmp.com/announcements/pib).
About TMP Worldwide Advertising & Communications
TMP Worldwide Advertising & Communications, LLC (www.tmp.com) is
North America's largest independent recruitment advertising agency and
the only recruitment advertising agency recognized among the top 25
U.S. Interactive agencies. We are a single source for companies to
communicate their employment offerings in order to recruit and retain
the best talent. Through online and traditional communications, ROI
campaign management services, creative and brand management, diversity
enrichment, and media planning, TMP delivers industry-specific results
across virtually every sector in business and government.
Headquartered in New York City with offices throughout North America
and affiliates around the globe, TMP continues to set the standard for
measurable and cost-effective HR communications. TMP was formerly a
division of Monster Worldwide, becoming an independent company in
2006.
About People in Business
People in Business Limited (PIB, www.pib.co.uk) has been an
independent business owned by its directors since 1992. Based in
London it works with HR, Marketing and line management on a range of
Employer Brand related assignments. These include internal
communications, employee research, senior management roles,
relationships and teamwork and the creation of the relevant Employer
Brand (EB).
Simon Barrow, PIB's Chairman, created the EB concept after
experience as a brand manager with Colgate-Palmolive and later as an
advertising agency CEO when it occurred to him that employees lacked
the same care, coherence and understanding which a valued customer
would expect.
PIB commissioned the first research on the EB (through London
Business School), wrote the first paper on the subject (for the
Journal of Brand Management) and, in 2005, Simon Barrow and Richard
Mosley wrote the first book on the subject published by Wiley and now
available in English, German, Spanish, Swedish and Russian. 'The
Employer Brand' is a UK trade mark owned by the company.
PIB directors are global speakers on the EB and have managed
workshops for public and client audiences in Shanghai, Hong Kong,
Singapore, Mumbai, Bangalore, Phuket, Milan, Frankfurt, Amsterdam,
Rotterdam, Moscow, Warsaw, Riga, Tartu, Tallinn, Dublin, Toronto and
San Francisco.