THE 100th BIRTHDAY OF THE PLAZA

- CELEBRATION OPEN TO THE PUBLIC -

-0-
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WHAT: The 100th Birthday Party for The Plaza
Featuring:

-- Record-Breaking Grucci Fireworks - the largest pyrotechnic
display ever launched from atop a building. Fireworks
display simulates spectacular birthday cake with 100
candles

-- Paul Anka - live performance by Anka, writer and composer
of 'My Way', with new lyrics written to commemorate the
100th birthday of The Plaza

-- Orchestra of St. Luke's - 50-member orchestra performs live

-- 12-Foot Birthday Cake - NYC's Biggest Birthday Cake -
edible replica of The Plaza by cake master Ron Ben-Israel
on display

WHO: The Plaza developer, El-Ad Properties will be joined by
city officials, special guests and New York City resident
and host, Matthew Broderick

WHEN: Monday, October 1, 2007
Press Arrivals - 6:00 pm
Facade Lighting Ceremony and Fireworks - 7:20 pm
Paul Anka Performance - 7:30 pm

WHERE: Grand Army Plaza - Media Check-In Location
Fifth Avenue between 59th and 60th Streets
New York City
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The Plaza, a one million sq ft. building first opened on October
1, 1907, is undergoing a complete renovation and restoration to its
former glory. This includes the historic restoration of landmark
interiors: The Palm Court, The Grand Ballroom, the Edwardian and Oak
Rooms as well as a new hotel lobby, hotel rooms and suites. Between
now and the end of the year, The Plaza Hotel and Palm Court will open
and The Grand Ballroom will make its debut. The first quarter of 2008
will see the scheduled opening of the Oak Bar and Oak Room, as well as
The Plaza Retail Collection. Occupancy of the private residences has
begun with several owners already in residence.

ALL MEDIA MUST BE CREDENTIALED IN ADVANCE FOR COVERAGE.

PHOTO OPPORTUNITIES & INTERVIEWS AVAILABLE.