Clipgenerator from Trivid wins Popkomm IMEA 2007

On Wednesday evening the Popkomm IMEA jury cast their vote. This
year the coveted award for the most innovative project in the music
and entertainment business went to the Clipgenerator from Trivid GmbH,
a company from Tubingen.

"This project confirmed our opinion that it is an ideal way to
involve the consumer", said chairman of the jury and IMEA host Paul
Brindley, MD, MusicAlly Ltd. Rapper Samy Deluxe from Hamburg, patron
of this year's IMEA, presented Trivid managing director Angelika
Haussler, and head of systems and development Simon Meyborg with the
award. CEO of Yavido and Gold Sponsor Uwe Bernhard Wache presented the
winners with a cheque for 5,000 euros.

Samy Deluxe explained why the jury chose the Clipgenerator. "In
our view this is the product that has the best chance of commercial
success, even if the innovation factor is not so high. This is what
kids want, and in terms of viability it is spot-on."

Jury member Gerd Leonhard: "At present user-generated content is
mushrooming, and there is a huge demand here. Trivid's solution comes
closest to meeting this demand. For us the Clipgenerator's ability to
combine music, video and imaging was decisive."

Prize-winner Angelika Haussler was overjoyed at receiving the
coveted award and explained some of the advantages that this solution
offers. "Our system not only works on the web but also directly on
mobile phones. It also takes us away from banner advertising and
popups." Trivid's Clipgenerator lets consumers quickly generate music
videos and incorporate professional video and TV effects.

At the Popkomm IMEA Finalists Screening Session on the afternoon
of 19 September eight companies had presented their innovative
projects to the jury and the audience. The companies were from
Australia, Israel, Luxembourg, Spain, the USA and Germany. Jury
members included industry experts, investors and venture capitalists,
as well as trade journalists from around the world.

Popkomm IMEA - plug in to success

This year was the fourth time that Popkomm invited competitors to
take part in the "Innovation in Music and Entertainment Award" (IMEA).
The international music marketplace that Berlin represents is
targeting projects and companies whose creative use of new media and
digital technology provides new impulses for the music business.