Visa Announces Landmark Public Trial of Visa Mobile Platform in Taiwan

Visa International is partnering with Chunghwa Telecom, Chinatrust
Commercial Bank (CTCB) and Nokia to launch a landmark trial in Taiwan
showcasing a feature-rich implementation of the Visa mobile platform.

The trial will bring together near field communication
(NFC)-enabled mobile phones, over-the-air (OTA) personalization, Visa
payWave contactless payments and merchant direct marketing offers sent
to the phone.

Gordon Cooper, regional head, mobile payment, Visa International,
Asia Pacific, said the public trial was a natural progression for
contactless payments in Taiwan, the leading Visa payWave contactless
market in the Asia Pacific.

"With more than 1.4 million Visa contactless cards in Taiwan (1),
cardholders are aware of the speed, security and convenience that
contactless payment delivers. This public trial is about extending our
Visa payWave contactless payment feature to the mobile device and we
are excited to be able to partner with Chunghwa Telecom, Chinatrust
Commercial Bank and Nokia to make it happen in the tech-savvy
Taiwanese market," Cooper said.

Mr Luo Lian-fu, Chairman of Chinatrust Commercial Bank, said the
public trial built on the experience the bank and Taiwanese
cardholders had gained from Visa payWave and would provide important
lessons for delivering services that centered on consumers' mobile
lifestyles.

The six-month trial involves 500 Chunghwa Telecom Call Call
co-brand cardholders using NFC-enabled Nokia 6131i handsets to make
contactless payments at any of the 3,000 stores that accept Visa
payWave contactless cards in Taiwan.

As the latest Taiwan mobile penetration rates indicate, the mobile
phone has become a daily necessity and an indispensable part of
people's lives (2). Mr Ho-Chen Tan, Chairman of Chunghwa Telecom, said
the public trial was important as it would illustrate how payment
could be personalized on mobile devices. "We are delighted to partner
with leading financial and technology organizations - Visa,
Chinatrust, and Nokia - to enrich consumers' lives through the
integration of payment on to the mobile phone."

Consumers will be able to obtain merchant offers by
pre-registering their preferences to receive certain types of coupons
or by holding their phone up to special posters located in popular
shopping areas, thereby triggering on-demand download of specific
merchant offers. On-demand offers are supported through the use of
posters and other media embedded with NFC tags. All offers are stored
in the graphics-rich software application that manages the Visa
payWave payment on the Nokia handset.

As part of the mobile offers feature, Blockbuster Inc will trial
discount coupons at all 61 of its branches in the Taipei metropolitan
area while 11 other merchants have signed up to offer smart poster
tags. These merchants include selected restaurants, cafes, bars and
cinemas.

"Smart tag offers will focus on merchants in the Xinyi District as
it is the most popular shopping, dining, and entertainment area in the
Taipei city. Our merchant partners will include Mr. Brown Cafe,
Vieshow Cinemas, and a wide array of restaurants at Eslite's flagship
shop in Xinyi," Mr Luo Lian-fu, Chinatrust Commercial Bank said.

"Aside from the use of an OTA provisioning process and
graphics-rich handset software born out of the Visa mobile platform,
we are excited about complementing the Visa payWave experience with
the mobile marketing solution that is also a core component of the
Visa mobile platform. By incorporating mobile offers into this trial
we will test the potential of the mobile device to deliver value-added
services that complement the convenience of the Visa payWave
contactless payment service," Cooper said.

Visa's Mobile Platform

Visa's mobile platform is supported by leading mobile technology
providers that enable Visa, its issuing banks, and mobile operators to
engage in trials and develop mobile payments and services. Built on
years of experience in mobile payments and developed in partnership
with mobile technology companies, Visa's platform includes handset
manufacturers, chip suppliers, mobile applications developers,
over-the-air (OTA) service providers and mobile messaging providers.
Visa's mobile platform complements the infrastructure of carriers and
financial institutions.

"Today's announcement is the latest demonstration of Visa's mobile
vision - to provide the services and enabling technologies for
innovative mobile programs that bring value to financial institutions,
mobile operators, merchants and their customers," said Dave Wentker,
vice president of mobile innovation, Visa International. "We're
pleased to be working with our partners on this trial and look forward
to seeing how Taiwanese consumers will use and react to these mobile
services."

About Visa: Visa connects cardholders, merchants and financial
institutions through the world's largest electronic payments network.
Visa products allow buyers and sellers to conduct commerce with ease
and confidence in both the physical and virtual worlds. Visa is
committed to the sustained growth of electronic payment systems to
support the needs of all stakeholders and to drive economic growth.

Visa products currently generate more than $4.8 trillion in sales
volume worldwide. Visa enjoys unsurpassed acceptance around the world.
In addition, Visa/Plus is one of the world's largest global ATM
networks, offering cash access in local currency in over 170
countries. For more information, visit www.corporate.visa.com.

(1) According to Visa member reporting and therefore may be
subject to change

(2) According to the Institute for Information Industry, Taiwan.
As of Q2 2007, the mobile phone penetration rate is 103.2 percent.
http://www.find.org.tw/find/home.aspx?page=many&id=178.