New Sports Channel SPORTDIGITAL.TV Launches on entavio Platform

The satellite platform operator entavio announced today an
agreement with sportdigital.tv, a new pay-TV sports channel to be
launched on entavio in Germany. sportdigital.tv will offer the live
matches of the German handball, basketball and volleyball leagues on
entavio. sportdigital.tv will start marketing and broadcasting on 1
October. In order to access the sportdigital.tv offer, viewers will
need a satellite dish pointed to ASTRA and an entavio-enabled
satellite receiver with an activated entavio smart card.

entavio is a fully owned affiliate of SES ASTRA, an SES company
(Paris:SESG) (LuxX:SESG). sportdigital.tv is owned by Sportfive, a
leading European sports rights agency. entavio was officially launched
on 1st September. entavio-enabled receivers are available from
different manufacturers.

entavio is a technical and service platform which does not itself
acquire programs and is therefore open to all broadcasters.
Manufacturers of satellite receivers are able to market compatible
devices with the entavio label besides the manufacturer's brand. As a
neutral platform, entavio intends to offer satellite households a
large range of current and future digital free and pay-TV programs
through a single receiver. Furthermore, TV viewers will benefit from
additional features and functions such as the interactive mobile phone
service Blucom.

"The agreement with sportdigital.tv is an important step in the
development of our new digital satellite platform entavio", said
Wilfried Urner, CEO of entavio. "It shows that entavio is open to all
broadcasters and attractive to bring to market new programs and
business models. As an open platform, entavio will continue to
increase the attractiveness of digital satellite television for
households and viewers and further drive the technical reach of
digital TV, for the benefit of all broadcasters using entavio."

"entavio is the right platform for sportdigital.tv to enlarge our
internet offer, launched at the beginning of the year, by starting a
TV channel", said Lars P. Reckwitz, responsible for sportdigital.tv at
SPORTFIVE. "With this agreement, we are able to increase the media
presence for our sports content and to benefit from our sports rights
packages, of which we dispose through the partnerships with the three
leagues and with our own rights portfolio. Furthermore, we can offer
Internet customers attractive possibilities to switch to television or
to combine both."

About SES ASTRA www.ses-astra.com

SES ASTRA is the leading Direct-to-Home (DTH) satellite system in
Europe, delivering services to more than 109 million DTH and cable
households. The ASTRA satellite fleet currently comprises 13
satellites, transmitting 1,864 analogue and digital television and
radio channels. SES ASTRA also provides satellite-based multimedia,
internet and telecommunication services to enterprises, governments
and their agencies. With 26 High Definition (HD) channels available
via its satellites today, ASTRA is also the most important HDTV
broadcasting platform in Europe. ASTRA's prime orbital positions are
19.2 degrees East, 28.2 degrees East, and 23.5 degrees East.

SES ASTRA is an SES company (Paris:SESG) (LuxX:SESG). SES owns
three market-leading satellite operators, SES ASTRA in Europe, SES
AMERICOM in North America, and SES NEW SKIES, which provide global
coverage and connectivity. The Company also holds strategic
participations in SES Sirius in Europe, Ciel in Canada and Quetzsat in
Mexico. SES provides outstanding satellite communications solutions
via a fleet of 37 satellites in 25 orbital positions around the globe.
Additional information on SES is available at: www.ses.com