LOT Polish Airlines Implements ITA Software's Airfare Pricing and Shopping System to Power Its Consumer Web Site



    ITA Software, the leading provider of innovative airline IT and
    services, today announced that its airfare pricing and shopping
    system, QPX, has been implemented by LOT Polish Airlines, a member of
    the Star Alliance. Using QPX to streamline online travel queries and
    processes, LOT Polish Airlines has recognized significant cost savings
    and improved the online shopping experience for customers visiting
    www.LOT.com.

    With more customers being drawn to self-service travel booking,
    LOT Polish Airlines turned to the computing capabilities of ITA's QPX
    system to create a single process for calculating multiple query
    options such as fares, rules, schedules, currencies and seat
    availability. This streamlined approach reduced the costs associated
    with supporting its rapidly growing online channel and resulted in
    more efficient, responsive web site performance.

    "Improving the user experience of LOT.com is a primary focus for
    us," said Radoslaw Dutkowski, manager, E-Commerce, LOT Polish
    Airlines. "Implementing ITA Software's QPX system has allowed us to
    offer a better online shopping experience while recognizing impressive
    cost savings and operational efficiencies. We're pleased with the
    initial results and are already planning future improvements, to take
    full advantage of the enhanced shopping capabilities available through
    QPX."

    Faster, more efficient and more flexible than traditional airfare
    pricing systems, QPX computes potentially billions of combinations of
    flights and fares in order to deliver better and more comprehensive
    results. Built on open systems and delivered as a managed service on
    an application service provider (ASP) basis, QPX is highly scaleable
    and configurable. It provides customers such as LOT Polish Airlines
    with the efficiency, flexibility and cost efficiency demanded in
    today's highly competitive market.

    "We are proud to add LOT Polish Airlines to our growing portfolio
    of European customers. We look forward to working with this innovative
    airline as it leverages the potential of QPX, and drives even greater
    efficiencies and value from its direct sales channels and LOT.com in
    particular," said David Peller, regional vice president business
    development, EMEA and India, ITA Software.

    About ITA Software

    ITA Software (www.itasoftware.com) is a leader in providing
    innovative information technology for the airline industry. ITA
    developed the industry's most comprehensive airfare shopping system,
    which is used by leading travel companies such as Aeroplan, Alaska
    Airlines, Alitalia, Continental Airlines, US Airways, Farecast, Kayak,
    Orbitz and others. ITA is currently building a new passenger
    reservation system with launch partner Air Canada. In 2006 and 2007,
    ITA was named as one of the Best Places to Work by the Boston Business
    Journal; received the Economic Impact award from the Massachusetts
    Alliance for Economic Development; and received Deloitte's Technology
    Fast 500 award.

    About LOT

    LOT Polish Airlines has connected Poland with the world for more
    than 78 years In 2006 LOT has carried 3.7 million passengers. LOT's
    fleet is one of the most modern in Europe. In 2008 LOT Polish Airlines
    will become the first European airline to have in its fleet Boeing 787
    Dreamliner airplanes. Among LOT's pilots are champions of the world
    and Europe in all kinds of air sports. LOT Polish Airlines belongs to
    Star Alliance, whose member airlines offer 16 000 flights daily to 855
    airports in 155 countries.