Michael Schumacher Joins Bacardi as Global Social Responsibility Ambassador

Bacardi Limited, the largest privately held spirits company in the
world, today announced it has reached an agreement with Michael
Schumacher, seven-time FIA Formula One World Champion, to become
Bacardi's Global Social Responsibility Ambassador.

Starting in January 2008, Schumacher will work with Bacardi and
its portfolio of brands to communicate a global 'don't drink and
drive' social responsibility message.

"I am looking forward to working with Bacardi on this important
global 'don't drink and drive' campaign. I have been involved in many
road safety campaigns in my career with conviction and I feel very
strongly about this initiative. Bacardi is to be commended on its
commitment to bring this responsibility campaign to a global
audience," said Michael Schumacher.

"Michael is the most famous and successful driver in the world and
we could not ask for a better ambassador. He is hugely respected for
his road safety campaigns and we are confident that he will be able to
communicate the 'don't drink and drive' message to a huge global
audience. We look forward to sharing our plans publicly next year,"
said Andreas Gembler, president and chief executive of Bacardi
Limited.

Michael Schumacher's image will be used across a number of
different media including television, print, outdoor and the Internet.
The primary communication message will be one of 'don't drink and
drive' together with a general responsible consumption message. The
campaign will be launched in early 2008.

Be responsible - please don't drink and drive!

About Bacardi Limited

Bacardi Limited is the largest privately held spirits company in
the world and produces and markets a variety of internationally
recognized spirits. Bacardi Limited's brand portfolio consists of more
than 250 brands and labels, including: BACARDI rum, the world's
number-one selling rum; GREY GOOSE vodka, the world leader in ultra
premium vodka; DEWAR'S Scotch whisky, the number-one selling blended
Scotch whisky in the United States; BOMBAY SAPPHIRE gin, the
fastest-growing gin in the spirits industry; CAZADORES blue agave
tequila, one of the top selling 100 percent blue agave tequilas
worldwide; MARTINI & ROSSI vermouth, the world leader in vermouth; and
other leading brands.