Primera Technology, Inc. Launches Primera Asia Pacific

Primera Technology, Inc., a leading developer and manufacturer of
CD, DVD and Blu-ray(TM) disc publishing equipment and color label
printers, today announced that it is expanding its global reach with
the opening of a new Asia Pacific sales and support office in Hong
Kong.

Primera Asia Pacific will be led by Callum Hingston, Managing
Director. Mr. Hingston has previously sold Primera's products as an
Authorized Distributor for nine years. In his new role, he and his
staff will be providing sales and support for Primera's distribution
partners and end-user customers throughout the Asia Pacific region. A
local warehouse has also been established to provide immediate access
to Primera's full range of equipment, consumable supplies and spare
parts.

Primera Asia Pacific's primary markets will include Australia, New
Zealand, Singapore, Malaysia, China, Taiwan, Thailand, South Korea and
Indonesia.

"We have sold our products throughout Asia Pacific for almost a
decade," said Mark D. Strobel, Vice President of Sales and Marketing
at Primera. "But in the past several years, our business in the region
has grown substantially. We believe the time is right to make this
substantial investment and commitment to our customers in these
rapidly expanding markets."

Primera Europe, located in Wiesbaden, Germany, is responsible for
sales and support of Primera's customers in Europe and Scandinavia. It
has been in operation for seven years. The establishment of Primera
Asia Pacific adds to Primera's commitment in the global market to
respond to customer needs.

"Primera's Bravo-Series CD/DVD and Blu-ray disc publishers and
LX-Series Color Label Printers are already the best-selling and most
recognized brand in the world," said Callum Hingston, Managing
Director of Primera Asia Pacific. "Now, our Authorized Distributors
and end-users in Asia Pacific will benefit even more with localized
product availability, lower shipping costs and a dedicated customer
service staff that is available in the same or similar time zones."

About Primera Technology

Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is
the world's leading developer and manufacturer of CD/DVD/BD
duplication and printing equipment. Primera is known for its
award-winning Bravo line of CD/DVD/BD publishers including the world's
best-selling Bravo SE, Bravo II, BravoPro and Bravo XR-Series Disc
Publishers (Disc Publisher SE, II, Pro and XR-Series in Europe and
Scandinavia).

More information about Primera, its history and products is
available on the Internet at www.primera.com or by calling
1-800-797-2772 (USA and Canada). Outside of the USA and Canada, call
(763) 475-6676 or FAX (763) 475-6677. E-mail to sales@primera.com.

In Europe and Scandinavia, contact Primera Europe in Germany by
phone at +49-(0) 611-92777-0, by FAX at +49-(0) 611-92777-50 or by
e-mail at sales@primeraeurope.de.

In Asia Pacific, contact Primera Asia Pacific by phone at +852
3180 7171, by FAX at +852 3014 7827 or by email at
sales@primera-ap.com.

Notes to Editors: Primera is a registered trademark of Primera
Technology, Inc. All other trademarks are the property of their
respective companies. Primera Technology EUROPE is an independent
company called DTM Werbung & EDV GmbH. DTM is under contract with
Primera to provide sales and support for Primera products under the
name Primera Technology Europe. Primera Asia Pacific is an independent
company called Asia Pacific Optical Distribution Ltd. (APOD),
incorporated in Hong Kong, PRC. APOD is under contract with Primera to
provide sales and support for Primera products under the name Primera
Asia Pacific.