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Vodafone selects Telmap to power its Sat Nav solution


    Vodafone UK today announced that it has selected Telmap, a world
    leader in mapping and navigation solutions, to power its Satellite
    Navigation (Sat Nav) solution on the new BlackBerry(R) Curve(TM) 8310
    smartphone.

    The new Vodafone Sat Nav service enables customers to enjoy a rich
    mapping, navigation and travel experience. It provides the best route
    to a desired destination using voice instructions and high-quality
    moving maps, with turn by turn instructions for both in-car and
    pedestrian navigation. Vodafone Sat Nav includes live traffic updates
    and, user-friendly free-text local search capabilities and
    print-quality maps. Subscribers can also dial directly to any Point of
    Interest (POI) and can easily share locations with friends and
    colleagues via SMS.

    Vodafone Sat Nav will be launched on the BlackBerry Curve 8310.
    Available from 3rd September and exclusively through Vodafone until
    31st October 2007, the BlackBerry Curve 8310 is a GPS embedded
    smartphone that comes pre-loaded with Sat Nav and includes 12 months
    free licence as part of the package.

    "This is a major win for Telmap and we are proud to have
    established a strategic relationship with Vodafone that will allow
    both companies to lead the way in the continued growth of the mobile
    navigation market" said Oren Nissim, CEO of Telmap. "Sat Nav" on
    mobile phones in Europe is rapidly becoming the number one application
    that users are demanding to see on their handsets. Telmap, together
    with its partners and daily increasing customer base, is truly leading
    this market towards its full potential".

    "We are very pleased to work with Telmap to bring Sat Nav to our
    UK customer base," commented Kyle Whitehill, Director of Enterprise
    Business Unit, Vodafone UK. "With the addition of Vodafone Sat Nav to
    the popular BlackBerry Curve, we're offering all our customers a
    feature packed device at a great price, helping them make the most of
    their working day, wherever they are."

    The BlackBerry Curve 8310 with a full Sat Nav included can now be
    ordered online at www.vodafone.co.uk/8310 and will be available from
    the 3rd September exclusively on the Vodafone UK network until 31st
    October 2007.

    About Telmap

    Telmap is a world leader in Mapping and Navigation Solutions.
    Since it was founded in 2000, the company has established a solid
    reputation for providing its customers with innovative, value added
    navigation solutions that open new business opportunities and generate
    new revenue streams.

    Telmap is the first company to provide a comprehensive
    cross-platform solution for mobile phones. Headquartered in Israel, it
    has offices in the UK, US and Finland, the company's flagship product,
    Telmap Navigator, enables users to find their destination quickly and
    easily by means of pinpoint accurate turn-by-turn navigation. It's
    uniquely comprehensive solution which supports Java, Symbian, BREW
    Windows and BlackBerry devices, enables operators, manufacturers,
    application developers, system integrators and mapping/GIS companies
    to extend their reach to new markets and customers.

    Its customers include: Vodafone (3 subsidiaries) Partner
    Communications (Orange), Motorola, MIRS, Cellcom, Mobilcom and
    Saunalahti. Telmap is working closely with its partners like AOL
    MapQuest, NAVTEQ, Nokia, Symbian, Ericsson, RIM-BlackBerry, Palm, and
    other top-tier companies.