Empresas y finanzas

EA to Distribute Warhammer Online: Age of Reckoning in Europe



    Electronic Arts Inc. (NASDAQ:ERTS) today announced the signature
    of a distribution deal with GOA for the highly anticipated
    massively-multiplayer online (MMO) game, Warhammer(R) Online: Age of
    Reckoning(TM) (WAR). Effective immediately, EA will be the exclusive
    distributor of the boxed product to stores across Europe.

    GOA, the France Telecom-owned publisher of online games,
    previously held distribution rights for WAR and will continue to act
    as the exclusive publisher and operator of the game in Europe. Since
    2001, GOA has published and operated Dark Age of Camelot(TM) in
    Europe.

    "WAR is one of the most anticipated MMOs in the world with a
    particularly strong following in Europe," said Mark Jacobs, VP and
    General Manager, EA Mythic. "GOA has been an outstanding partner with
    Dark Age of Camelot and by pairing them with EA's top sales and
    distributions teams in Europe, we now have an unbeatable combination."

    Ghislaine LeRhun, Senior Vice President of GOA, said, "EA's
    unrivaled distribution reach in Europe will help make WAR the success
    we anticipate. We couldn't have wished for a better partnership."

    Based on Games Workshop's epic and longstanding tabletop fantasy
    war game, Warhammer Online, Age of Reckoning features revolutionary
    Realm vs. Real(TM) (RvR) gameplay that immerses players in a world of
    perpetual conflict.

    Scheduled for launch on the PC in the first quarter of 2008, the
    game will be available in retail outlets and via download through EA's
    digital distribution channel.

    WAR will be on show on GOA's booth at the Leipzig Games Convention
    from August 22-26 in Hall 3, booth A20.

    For more information, please visit:

    www.war-europe.com (Europe)

    www.warhammeronline.com (North America)

    About Electronic Arts

    Electronic Arts Inc. (EA), headquartered in Redwood City,
    California, is the world's leading interactive entertainment software
    company. Founded in 1982, the company develops, publishes, and
    distributes interactive software worldwide for video game systems,
    personal computers, cellular handsets and the Internet. Electronic
    Arts markets its products under four brand names: EA SPORTS(TM),
    EA(TM), EA SPORTS BIG(TM) and POGO(TM). In fiscal 2007, EA posted
    revenue of $3.09 billion and had 24 titles that sold more than one
    million copies. EA's homepage and online game site is www.ea.com. More
    information about EA's products and full text of press releases can be
    found on the Internet at http://info.ea.com.

    About GOA

    GOA is the videogames department of France Telecom's "Division
    Contenus", which benefits from six years experience in the management
    of massively multiplayer online role-playing games. Forerunner of this
    activity in Europe, its teams conciliate expertise with passion for
    games and lean on France Telecom's technical platform to offer the
    best of online games to European players.

    EA, EA SPORTS, EA SPORTS BIG, POGO, Dark Age of Camelot, and Realm
    vs. Realm are trademarks or registered trademarks of Electronic Arts
    Inc. in the U.S. and/or other countries.

    Games Workshop, Warhammer, Warhammer Online, Age of Reckoning, and
    all associated marks, names, races, race insignia, characters,
    vehicles, units, illustrations and images from the Warhammer world are
    either (R), TM and/or (C) Games Workshop Ltd 2000-2007. All rights
    reserved.