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DigiSoft.tv and Tech Mahindra Announce Mobile Phone Tracking Solution to the Global Telecoms Market



    DigiSoft.tv (DigiSoft) a leading provider of IPTV Solutions to the
    global market and Tech Mahindra Limited (TechM) a global leader in
    providing end-to-end IT services and solutions to the
    telecommunications sector, today announced the release of
    DigiTracker(TM) to the global market.

    DigiTracker is a world first for digital interactive TV. The
    product is specifically designed for global IPTV operators to allow
    tracking of mobile phones by viewers. This new opt-in application will
    allow TV viewers such as parents to see the current location of their
    children's mobile phone on their TV screen. It will also allow text or
    SMS messages to be sent to that phone. DigiTracker uses integrations
    to Location Based Services (LBS) and mapping systems to enable the
    plotting of a mobile location on a map and display it on the TV thus
    allowing for the first time ever, parents to know exactly where their
    children are at any time.

    "There is an immense appeal for this type of technology as parents
    concerned about the safety, well-being and location of their children
    can know exactly where they are," said John Allen, CEO Digisoft.tv.

    "This is the start of a whole new age for TV as the entire
    interaction takes place from the armchair at home, while watching a TV
    show, using nothing more than the TV remote control. Digisoft's
    platform enables the rapid development of revenue generating
    applications for IPTV Service Providers, DigiTracker is an example of
    these advanced applications," said Shankar Allimatti, Vice President,
    Next Generation Technologies, Tech Mahindra.

    About DigiSoft.tv

    Founded in 2000, DigiSoft.tv is a leading global provider of
    carrier class solutions to IPTV operators. Leveraging our years of
    experience in the Broadcast market, DigiSoft delivers solutions from
    head-end to STB that allow operators to; develop, test, manage and
    deploy next generation interactive television services. Digisoft's
    scalable solutions reduce the CAPEX required to launch differentiating
    IPTV services and increase ARPU.

    DigiSoft.tv is a privately held company with headquarters in
    Ireland and offices in USA, Holland, Singapore and New Zealand. The
    company is backed by leading venture capital firms and strategic
    investors.

    For more information, please visit - www.digisoft.tv

    About Tech Mahindra

    Tech Mahindra is a leading provider of solutions and services to
    the telecommunications industry, majority stake owned by Mahindra &
    Mahindra, in partnership with BT Plc. With total revenues of Rs 29,290
    million in the year ended March 31, 2007, Tech Mahindra is India's 6h
    largest software exporter, and serves telecom service providers,
    equipment manufacturers, software vendors and systems integrators.
    Tech Mahindra solutions enable clients to maximize returns on IT
    investment by achieving fast time to market reduced total cost of
    ownership and high customer satisfaction. Tech Mahindra achieves this
    through its domain and process expertise, distinctive IT skills,
    research and development, proven innovative delivery models and
    approach to off shoring.

    Assessed at SEI-CMMi Level 5 and PCMM Level 5, Tech Mahindra's
    track record for value-delivery is supported by over 21,107
    professionals who provide a unique blend of culture, domain expertise
    and in-depth technology skill-sets. Its development centres are ISO
    9001:2000 & BS7799 certified. Tech Mahindra has principal offices in
    the UK, United States, Germany, UAE, Egypt, Singapore, India,
    Thailand, Taiwan & Australia.

    For more information, please visit - www.techmahindra.com