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EA and FIBA Sign Licensing Agreement to Feature FIBA World Championship in EA SPORTS NBA LIVE Franchise



    Electronic Arts (NASDAQ:ERTS), the world's leading interactive
    entertainment software company, and FIBA, the world governing body for
    basketball, today announced a multi-year licensing agreement that will
    bring the FIBA World Championship to a videogame for the first time
    ever. Fans of the NBA LIVE franchise will soon be able to expand their
    virtual basketball experience to include teams from all over the
    world. NBA LIVE 08, shipping this October, will feature eight
    international teams, including 2006 World Championship winners Spain,
    runners up Greece and USA, as well as France, Germany, Italy,
    Argentina and China.

    All eight international teams are available in Play Now mode, as
    well as the all new FIBA World Championship Mode(1) that allows
    players to compete in an eight team single elimination tournament.
    Choose from the authentic rosters, teams, and uniforms of each
    international team, and prove to the world that they have what it
    takes to win the title.

    "We're very excited to count FIBA as a close partner," said Jordan
    Edelstein, Director of Product Marketing, EA SPORTS. "Adding the FIBA
    World Championship license to the NBA LIVE franchise, allows us at EA
    SPORTS to add a new layer of authenticity to the franchise, giving
    fans all over the world a deeper virtual basketball experience."

    "We are very pleased to partner with the world's #1 videogame
    company to enable basketball fans worldwide to play the FIBA World
    Championship," said FIBA Commercial Director Matthew Osmon.

    The EA SPORTS(TM) NBA LIVE 07 was the #1 selling basketball game
    in 2006(2). NBA LIVE 08 is in development at EA Canada in Vancouver,
    BC, and will ship to stores worldwide this fall. The game will be
    available in early October for the PLAYSTATION(R)3 and PlayStation(R)2
    computer entertainment systems, PSP(R) (PlayStation(R)Portable), Xbox
    360(TM) video game system from Microsoft and the Wii(TM). NBA LIVE 08
    will ship to retailers on PC in late October. NBA LIVE 08 has been
    rated 3+ by PEGI and "E" (Everyone) by the ESRB; visit www.esrb.org or
    www.pegionline.eu for updated rating information. For more
    information, log onto www.nbalive.com. Media can find screenshots of
    the game at http://info.ea.com.

    (1) FIBA World Championship Mode is available on the PLAYSTATION
    3, Xbox 360 and PlayStation 2 versions of NBA LIVE 08

    (2) Based on total title sales in 2006 according to the NPD.

    About Electronic Arts

    Electronic Arts Inc. (EA), headquartered in Redwood City,
    California, is the world's leading interactive entertainment software
    company. Founded in 1982, the company develops, publishes, and
    distributes interactive software worldwide for video game systems,
    personal computers, cellular handsets and the Internet. Electronic
    Arts markets its products under four brand names: EA SPORTS(TM),
    EA(TM), EA SPORTS BIG(TM) and POGO(TM). In fiscal 2007, EA posted
    revenue of $3.09 billion and had 24 titles that sold more than one
    million copies. EA's homepage and online game site is www.ea.com. More
    information about EA's products and full text of press releases can be
    found on the Internet at http://info.ea.com.

    About FIBA

    FIBA, the world governing body for basketball, is an independent
    association formed by 213 National Federations of basketball
    throughout the world. It is recognised as the sole competent authority
    in basketball by the International Olympic Committee (IOC). Its main
    upcoming events are the 2007 FIBA Zone Continental Championships that
    will qualify for Beijing 2008, the FIBA Olympic Qualifying Tournaments
    (to take place in the summer of 2008) and the FIBA World Championships
    for Men and Women, held every four years. The 2010 FIBA World
    Championship will be played in Turkey.

    EA, EA SPORTS, EA SPORTS BIG and POGO are trademarks or registered
    trademarks of Electronic Arts Inc. in the U.S. and/or other countries.
    The NBA and individual NBA member team identifications used on or in
    this product are trademarks, copyrighted designs and other forms of
    intellectual properties of NBA Properties, Inc. and the respective NBA
    member teams and may not be used, in whole or in part, without the
    prior written consent of NBA Properties, Inc. (C) 2007 NBA Properties,
    Inc. All Rights Reserved. "PlayStation" and "PLAYSTATION" are
    registered trademark of Sony Computer Entertainment Inc. Microsoft,
    Xbox and Xbox 360 are trademarks of the Microsoft group of companies.
    Wii is a trademark of Nintendo. All other trademarks are the property
    of their respective owners.