Empresas y finanzas
EA and FIBA Sign Licensing Agreement to Feature FIBA World Championship in EA SPORTS NBA LIVE Franchise
Electronic Arts (NASDAQ:ERTS), the world's leading interactive
entertainment software company, and FIBA, the world governing body for
basketball, today announced a multi-year licensing agreement that will
bring the FIBA World Championship to a videogame for the first time
ever. Fans of the NBA LIVE franchise will soon be able to expand their
virtual basketball experience to include teams from all over the
world. NBA LIVE 08, shipping this October, will feature eight
international teams, including 2006 World Championship winners Spain,
runners up Greece and USA, as well as France, Germany, Italy,
Argentina and China.
All eight international teams are available in Play Now mode, as
well as the all new FIBA World Championship Mode(1) that allows
players to compete in an eight team single elimination tournament.
Choose from the authentic rosters, teams, and uniforms of each
international team, and prove to the world that they have what it
takes to win the title.
"We're very excited to count FIBA as a close partner," said Jordan
Edelstein, Director of Product Marketing, EA SPORTS. "Adding the FIBA
World Championship license to the NBA LIVE franchise, allows us at EA
SPORTS to add a new layer of authenticity to the franchise, giving
fans all over the world a deeper virtual basketball experience."
"We are very pleased to partner with the world's #1 videogame
company to enable basketball fans worldwide to play the FIBA World
Championship," said FIBA Commercial Director Matthew Osmon.
The EA SPORTS(TM) NBA LIVE 07 was the #1 selling basketball game
in 2006(2). NBA LIVE 08 is in development at EA Canada in Vancouver,
BC, and will ship to stores worldwide this fall. The game will be
available in early October for the PLAYSTATION(R)3 and PlayStation(R)2
computer entertainment systems, PSP(R) (PlayStation(R)Portable), Xbox
360(TM) video game system from Microsoft and the Wii(TM). NBA LIVE 08
will ship to retailers on PC in late October. NBA LIVE 08 has been
rated 3+ by PEGI and "E" (Everyone) by the ESRB; visit www.esrb.org or
www.pegionline.eu for updated rating information. For more
information, log onto www.nbalive.com. Media can find screenshots of
the game at http://info.ea.com.
(1) FIBA World Championship Mode is available on the PLAYSTATION
3, Xbox 360 and PlayStation 2 versions of NBA LIVE 08
(2) Based on total title sales in 2006 according to the NPD.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City,
California, is the world's leading interactive entertainment software
company. Founded in 1982, the company develops, publishes, and
distributes interactive software worldwide for video game systems,
personal computers, cellular handsets and the Internet. Electronic
Arts markets its products under four brand names: EA SPORTS(TM),
EA(TM), EA SPORTS BIG(TM) and POGO(TM). In fiscal 2007, EA posted
revenue of $3.09 billion and had 24 titles that sold more than one
million copies. EA's homepage and online game site is www.ea.com. More
information about EA's products and full text of press releases can be
found on the Internet at http://info.ea.com.
About FIBA
FIBA, the world governing body for basketball, is an independent
association formed by 213 National Federations of basketball
throughout the world. It is recognised as the sole competent authority
in basketball by the International Olympic Committee (IOC). Its main
upcoming events are the 2007 FIBA Zone Continental Championships that
will qualify for Beijing 2008, the FIBA Olympic Qualifying Tournaments
(to take place in the summer of 2008) and the FIBA World Championships
for Men and Women, held every four years. The 2010 FIBA World
Championship will be played in Turkey.
EA, EA SPORTS, EA SPORTS BIG and POGO are trademarks or registered
trademarks of Electronic Arts Inc. in the U.S. and/or other countries.
The NBA and individual NBA member team identifications used on or in
this product are trademarks, copyrighted designs and other forms of
intellectual properties of NBA Properties, Inc. and the respective NBA
member teams and may not be used, in whole or in part, without the
prior written consent of NBA Properties, Inc. (C) 2007 NBA Properties,
Inc. All Rights Reserved. "PlayStation" and "PLAYSTATION" are
registered trademark of Sony Computer Entertainment Inc. Microsoft,
Xbox and Xbox 360 are trademarks of the Microsoft group of companies.
Wii is a trademark of Nintendo. All other trademarks are the property
of their respective owners.