VF Establishes Joint Venture For Napapijri(R) Brand in Japan



    VF Corporation (NYSE: VFC) announced that one of its subsidiaries
    has established a majority-owned joint venture with Mitsui & Co., Ltd.
    for the marketing and distribution of Napapijri(R) brand products in
    Japan. Acquired by VF in 2004, Napapijri(R) is a premium,
    outdoor-inspired sportswear brand sold primarily in Europe. Prior to
    the establishment of the joint venture, the brand was sold in Japan
    through a distributor.

    "Building a stronger presence in such important markets as Japan
    is a key part of continuing the Napapijri(R) brand's strong momentum,"
    said Aidan O'Meara, President of VF Asia-Pacific. "We are fortunate to
    have Mitsui as our partner, given their extensive reach and
    well-established capabilities. At the same time, VF's excellence in
    brand building and marketing will enable the brand to reach its full
    potential in Japan." He noted that growth will come from the opening
    of additional freestanding retail stores as well as through expanded
    distribution in specialty and department stores. Masato Fujino has
    been named as president of the joint venture, Napapijri Japan Co.,
    Ltd., which is based in Tokyo.

    About VF

    VF Corporation is a leader in branded lifestyle apparel including
    jeanswear, outdoor products, image apparel and sportswear. Its
    principal brands include Wrangler(R), Lee(R), Riders(R), Rustler(R),
    The North Face(R), Vans(R), Reef(R), Napapijri(R), Kipling(R),
    Nautica(R), John Varvatos(R), JanSport(R), Eastpak(R), Eagle Creek(R),
    Lee Sport(R), Majestic(R) and Red Kap(R).

    VF Corporation's press releases, annual report and other
    information can be accessed through the Company's home page,
    www.vfc.com.