New Economic Study Finds Intel Extracted Monopoly Profits of $60 Billion Since 1996



    A new economic study issued today by Dr. Michael A. Williams,
    Director, ERS Group, found that Intel has extracted monopoly profits
    from microprocessor sales of more than $60 billion in the period
    1996-2006. Dr. Williams' analysis explains why pro-competitive
    justifications for Intel's monopoly profits are implausible.

    Williams also found that consumers and computer manufacturers
    could gain over $80 billion over the next decade if the microprocessor
    market were open to competition. The analysis noted that consumers
    would save at least $61 billion over the period, with computer
    manufacturers projected to save another $20 billion, enabling them to
    increase their investment in R&D create improved products and greater
    product variety; and provide additional innovation benefits to
    computer buyers around the world.

    The ERS Group is an economic and financial consulting
    firm retained by AMD's outside counsel, O'Melveny & Myers LLP.

    Dr. Williams said, "Intel has extracted $60 billion in monopoly
    profits over the past decade; over the next decade consumers and
    computer manufacturers would save over $80 billion from a fully
    competitive market."

    Williams continued, "In light of the recent European Commission
    decision and prior Japan Fair Trade Commission actions, this analysis
    asks not whether Intel has engaged in anticompetitive conduct, but how
    much Intel has gained from the alleged conduct."

    Thomas M. McCoy, AMD executive vice president, legal affairs and
    chief administrative officer stated, "Intel's monopoly profits of $60
    billion directly contradict Intel's claim that its business practices
    have resulted in lower prices - in fact this study shows that billions
    of dollars have moved straight from consumers' pockets to Intel's
    monopoly coffers."

    McCoy continued, "That $80 billion translates into an Intel
    monopoly tax on every consumer who purchases a computer. That's a
    jaw-dropping figure that helps explain why the European Commission
    brought antitrust charges against Intel - the real harm that its abuse
    of monopoly power causes competition and consumers."

    A summary of the study is attached.

    About Dr. Michael Williams and ERS Group

    ERS Group is an economic and financial consulting firm that
    specializes in analyses for complex business litigation. Over 3,000
    clients, including Fortune 500 companies, law firms, universities,
    industry trade associations and government agencies, have retained ERS
    Group professionals in a wide variety of cases involving numerous
    industries.

    Michael Williams, Ph.D. is a Director of ERS Group. He specializes
    in antitrust, industrial organization, and regulation. As an economist
    in the Antitrust Division of the U.S. Department of Justice and as a
    consultant, he has examined and provided expert testimony on a variety
    of antitrust and regulatory issues, including monopolization, price
    fixing and tying arrangements. He has served as a consultant to the
    U.S. Department of Justice and the Federal Trade Commission in such
    matters as the proposed mergers of Exxon and Mobil, BP Amoco and ARCO,
    and in litigated matters such as FTC v. Rambus and U.S. et al. v.
    Oracle. His Ph.D. in economics is from the University of Chicago. He
    presented testimony this year as part of the joint DOJ-FTC examination
    on the future of the antitrust rules governing single-firm conduct.

    About AMD

    Advanced Micro Devices (NYSE: AMD) is a leading global provider of
    innovative processing solutions in the computing, graphics and
    consumer electronics markets. AMD is dedicated to driving open
    innovation, choice and industry growth by delivering superior
    customer-centric solutions that empower consumers and businesses
    worldwide. For more information, visit www.amd.com.

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    A Quantification of Intel's Historical Monopoly Profits from the Sale
    of Microprocessors and a Projection of Future Consumer and Computer
    Manufacturing Gains in a Fully Competitive Marketplace

    A report by Dr. Michael A. Williams, Director, ERS Group

    KEY STUDY FINDINGS:
    -------------------

    -- Intel extracted monopoly profits from the sale of microprocessors
    of approximately $60 billion in the period 1996 - 2006.
    -- Pro-competitive explanations for Intel's $60 billion in monopoly
    profits are implausible for the following reasons:

    -- Recent European Commission charges and prior findings from the
    Japan Fair Trade Commission;
    -- The rarity of firms that achieved a 16-percent or more economic
    return;
    -- An examination of strong companies that have much lower economic
    returns, including Pfizer, Wyeth, ExxonMobil Corp., and Target;
    -- Intel's reported losses on its non-microprocessor businesses,
    showing that Intel lacks sustained, competitive advantages from
    brand-name loyalty and other factors;
    -- Negative average economic returns earned by other semiconductor
    companies.

    -- Consumers and computer manufacturers would conservatively gain
    approximately $81 billion in the next decade from full competition
    in the microprocessor market.

    -- Consumers, including both home and business users, would save at
    least $61 billion.
    -- Computer manufacturers are projected to save at least another
    $20 billion over the next 10 years.

    -- That represents a consumer savings of approximately 1.5% off the
    retail price of a $1,000 high-performance desktop computer in a
    fully competitive market.
    -- Computer manufacturer savings would result in: (1) increased
    research and development, (2) greater product variability, and (3)
    further innovation, providing additional benefits to computer
    buyers.

    Monopoly Profits

    -- Intel's economic return on its microprocessor business was
    calculated using publicly available information and standard
    economic methodology. The method begins with standard financial
    statements and derives from them the information necessary to
    calculate a firm's economic profits. It is based on Nobel
    Prize-winning research conducted by Merton Miller and Franco
    Modigliani and used by more than half the Fortune 1,000 firms to
    analyze their economic performance; Wall Street investment banks to
    assess potential investments; and leading management consulting
    firms, such as McKinsey & Co. and Stern Stewart & Co.

    Intel's Total Profits (total return 25.95%) $141.8 billion
    Competitive Profits (cost of capital 9.94%) - 54.2 billion
    --------------
    Result: Economic Profits (economic return 16.01%) $87.7 billion
    Portion of Economic Profits Attributed to Assumed
    Advantages (5.0%) - $27.3 billion
    ---------------
    Result: Monopoly Profits (11.01%) = $60.4 billion

    -- Intel's economic profit ($88 billion) was calculated by first
    determining total profits ($142 billion) and subtracting from that
    value its cost of capital ($54 billion--which includes a normal
    profit), resulting in economic profits of $88 billion.
    -- Intel's economic profit margin of 16-percent (the $88 billion)
    stands in stark contrast to the economic returns of 498 other
    public companies examined. Like Intel, they had capital of $1
    billion or more in 1996. Of these companies, the average economic
    return was less than one percent. Intel earned an economic return
    higher than 99-percent of these large companies, including
    companies with strong brands, research and development, or
    intellectual property rights, such as Pfizer, Wyeth, ExxonMobil
    Corp., and Target.
    -- Only four companies earned economic returns of 16 percent or more -
    Microsoft (38.25%), UST Inc. (28.54%), Coca-Cola Co. (16.58%), and
    Intel (16.01%) - and each of these companies has been associated
    with antitrust determinations. Of course, high economic returns by
    themselves do not demonstrate anticompetitive conduct.
    -- To be conservative, the study next provided Intel with a generous
    assumption that 5 percentage points ($28 billion) of its economic
    return were attributable to legitimate advantages. That left the
    $60 billion monopoly profit figure.

    Consumer and Computer Manufacturer Savings

    -- The calculation of future consumer and computer manufacturer gains
    employed four conservative assumptions:

    -- Intel's price premiums would fall by 50% over five years; price
    premiums were calculated by comparing Intel products with their
    AMD counterparts.
    -- AMD's market share of units sold would rise from 27% to 35%
    over five years.
    -- Total industry sales would grow at only half the historical
    growth rates.
    -- OEMs would pass-through 75% of cost savings to computer buyers.

    -- Data from 2Q2006 through 1Q2007 were used as the basis for
    projecting consumer benefits from increased competition over 10
    years.

    -- Consumer benefits for 2012-2016 set equal to benefits in 2011.

    -- As an example of consumer savings on a specific computer purchase,
    the study notes that consumers would save more than 1.5 percent off
    the cost of a $1,000 performance desktop computer.

    Intel microprocessor ASP - 2006 $121.12
    Intel microprocessor ASP - 2011(projected) - $101.30
    -------
    Total price reduction for computer
    manufacturer: $19.82(16 percent less)
    Savings passed on to consumer: 75%
    Total consumer savings per computer: $14.87, or 1.5% of a
    $1000 performance
    desktop computer

    About Dr. Michael A. Williams and ERS Group

    -- ERS Group is an economic and financial consulting firm that
    specializes in analyses for complex business litigation. Over 3,000
    clients, including Fortune 500 companies, law firms, universities,
    industry trade associations and government agencies, have retained
    ERS Group professionals in a wide variety of cases involving
    numerous industries.
    -- The ERS Group, an economic and financial consulting firm retained
    by AMD's outside counsel, O'Melveny & Myers LLP, specializes in
    analyses for complex business litigation.
    -- Michael Williams, Ph.D. is a Director of ERS Group. He specializes
    in antitrust, industrial organization, and regulation. As an
    economist in the Antitrust Division of the U.S. Department of
    Justice and as a consultant, he has examined and provided expert
    testimony on a variety of antitrust and regulatory issues,
    including monopolization, price fixing, and tying arrangements.
    -- Williams has served as a consultant to the U.S. Department of
    Justice and the Federal Trade Commission in such matters as the
    proposed mergers of Exxon and Mobil, BP Amoco and ARCO, and in
    litigated matters such as FTC v. Rambus and U.S. et al. v. Oracle.
    His Ph.D. in economics is from the University of Chicago. He
    presented testimony this year as part of the joint DOJ-FTC hearings
    on the future of the antitrust principles governing single-firm
    conduct.
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