Fotolog Reaches 10 Million Members and 4.6 Million Daily Visitors as Site Builds Momentum and Soars in Comscore Worldwide Rankings

Fotolog(TM), the world's largest photo-blogging community and
third most-trafficked social media network, today announced it had
reached the 10 million member milestone and was launching Google
search functionality.

In addition, the site is soaring in Comscore rankings, as the
service now tracks Fotolog as having nearly 4.6 million daily
visitors, more than 15 million monthly uniques, 25.4 minutes average
minutes per usage day and more than 21 average monthly visits per
visitor. These measures rank Fotolog 19th worldwide in average minutes
and 11th in average visits (these ranks are based on company
calculations and only measures against the Top 1000 Properties based
on Unique Users as defined by Comscore).

Since the beginning of the year, Fotolog has doubled its
membership and added more than 100 million photos and 1 billion
"conversations," and now receives 700,000 photo uploads daily. In
particular, Fotolog is continuing to build strength in European
markets, which make up 21% of its audience. Fotolog is the number 9
site in Spain, according to Alexa, and Germany and Italy are among the
countries with the fastest-growing communities. The loyalty and
engagement of audiences in international growth markets was
demonstrated when a group of users in Chile, where Fotolog is the
number one website, went on strike to protest recent changes in the
service.

Moreover, the site continues to build momentum in areas ranging
from global rankings to improving the user experience to expanding
monetization:

-- In addition to climbing Comscore worldwide measures, Fotolog
now ranks number 21 on the Alexa Global List of
most-trafficked websites.

-- The Company today began implementation of its recently
announced multi-year search technology and services agreement
under which Google search functionality will be available from
any page in the service.

-- Fotolog indicated that more than one-third of its
exceptionally active membership is already taking advantage of
chat, instant messaging and video messaging tools available
through its recent agreement with AOL's Userplane, bringing a
live dimension to an already compelling user experience. The
site also recently added Strongmail capability and upgraded
the service to improve navigability and reduce spam.

-- PC Magazine recently featured Fotolog as the Site of the Week,
labeling the site as a "fun, addictive new take on the
blogging/photosharing genre."
http://www.pcmag.com/article2/0,1895,2150030,00.asp. Fotolog
was also included in a recent PC Magazine round-up of social
networking sites:
http://www.pcmag.com/article2/0,1759,2159188,00.asp.

John Borthwick, Fotolog's Chief Executive Officer, stated "Fotolog
is on a tear - we're adding 30,000 members a day and have welcomed 5
million so far this year as we continue to make our user experience
even more interesting and compelling through our partnerships with
Google and AOL. Just 14 days after we launched AOL's chat service,
one-third of all the people who ever signed up to Fotolog enabled
Fotolog Messenger. The loyalty and high usage levels of our members
around the world continue to build, and the new tools we are adding
are positioning us to accelerate our progress in monetizing this
rapidly expanding and incredibly engaged audience."

About Fotolog, Inc.

Fotolog, Inc., the world's largest photo-blogging community and
the third most actively-used social network on the Internet, has
become a global cultural phenomenon. More than nine million member
accounts from more than 200 countries have shared more than 200
million photos since its inception in October 2002. Fotolog has grown
100 percent virally since its founding in 2002, with no marketing or
member incentives. The site provides a platform for members to share
experiences and connect with others across the globe by bringing
together the power of digital photography, social networking and
blogging to attract and entertain in a unique and captive user
experience.