Business Wire Debuts German-Language Website, www.businesswire.de, Underscoring Corporate Strategy of Local Orientation, Global Reach



    Responding to the specific needs and nuances of German-speaking
    clients in the D/A/CH region, Business Wire today unveiled
    www.businesswire.de , the first in a planned series of European and
    Asian language-specific sites tailored to meet the specialized
    requirements of local audiences.

    The site reflects Business Wire's unique commitment among global
    commercial news providers. Business Wire singularly offers a
    full-range of local disclosure and news distribution options, coupled
    with a decentralized approach to editorial operations and customer
    service, including 22 newsrooms worldwide.

    The new German site illustrates Business Wire's emergence as the
    industry's premier global communications platform, offering
    multinational companies a totally integrated multilingual solution for
    reaching international markets.

    Business Wire's patented NX news delivery system currently
    transmits releases in 14 languages, simultaneously and in real-time,
    resulting in client releases appearing in multiple languages on major
    market-moving newswires and desktop terminals. Business Wire's main
    website, www.businesswire.com , displays copy in 17 languages. Both
    capabilities are industry benchmarks.

    The German-language site underscores Business Wire's strategy of
    providing clients with a full-suite of services, supported by
    worldwide media and investor relations networks. In Germany, Business
    Wire's multi-channel platform includes vwd, ddp, the Associated Press,
    and Agence France-Presse, an exclusive cross-section of leading
    international news services, national news agencies, and prestigious
    financial information providers.

    In February, Business Wire announced a complete portfolio of
    compliance services for German-listed companies, enabling public
    companies to meet the strictly defined disclosure requirements of the
    BaFin, Germany's financial regulator.

    "Germany provides a classic case study of Business Wire's two-tier
    approach to international expansion," noted Cathy Baron Tamraz, the
    company's president and CEO, in making the announcement. "Our primary
    goal is to be sensitive to local cultures, customs, and client needs,
    while simultaneously providing companies with seamless access to the
    world's major financial and consumer markets. Our message is clearly
    resonating, as evidenced by our growing ranks of major European
    companies that have joined our rapidly expanding international client
    base during the past year."

    About Business Wire

    Business Wire, a Berkshire Hathaway company, is utilized by
    thousands of member companies and organizations to transmit their
    full-text news releases, regulatory filings, photos and other
    multimedia content to journalists, news media, trade publications,
    institutional and individual investors, financial information
    services, regulatory authorities, Internet portals, information web
    sites, business-to-business decision-makers and consumers worldwide.

    With a news distribution network spanning 150 countries and 45
    languages, Business Wire's multi-channel delivery network has access
    to some 60 international and national news agency networks throughout
    the Americas, Europe, Asia, the Middle East and Africa.

    The Business Wire news network is powered by its patented NX
    high-speed data platform and supports XML, XHTML and XBRL code to
    deliver the most sophisticated news file to enhance news release
    interactivity, customization and search engine optimization. Business
    Wire has 30 bureaus in cities including New York, San Francisco, Los
    Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels,
    Tokyo and Sydney with reciprocal offices throughout the world.
    Business Wire was founded in 1961 by Chairman Lorry I. Lokey, veteran
    journalist and public relations executive. Cathy Baron Tamraz is
    president and CEO.