Expway's Electronic Service Guide (ESG) Solution Selected by PMSI for Mobile TV Services in Philippines



    Expway, the world's leading provider of Mobile TV content and
    service management software, proudly announces that PMSI (Philippine
    Multi-Media System Inc.) has selected Expway FastESG(TM) for the PMSI
    Mobile TV launch in Manila.

    Expway FastESG(TM) solution enables the promotion of services and
    contents available on the newly deployed PMSI Mobile TV network. This
    deployment confirms Expway's leadership position in standard-based
    ESG. Italy was the first country to deploy DVB-H services on a large
    scale and Expway FastESG(TM) has been retained by all the major
    Italian operators.

    "PMSI was looking for a standard-based features rich ESG solution;
    FastESG(TM) fulfils perfectly this requirement as it has been deployed
    in Italy within hundreds of thousands of customers" said Antoine Weil
    Expway CEO.

    FastESG(TM) is a strategic application that promotes contents and
    services to end-users and drives them to order, watch and consume
    contents. The Electronic Service Guide leverages the most valuable
    asset in a mobile TV service: the broadcast content.

    "Expway will also be offering to PMSI its next generation platform
    FastESG v3 that allows Interactive services, Datacasting & Advertising
    based on evolutions of OMA BCAST and IPDC standards" added Antoine
    Weil.

    Cesar G. Reyes, CEO for PMSI reveals that Expway provided PMSI
    with Electronic Service Guide (ESG) that is standards-based. "We
    selected them due to their commitment to open standards and
    inter-operability."

    FastESG(TM) is compliant with the DVB-H IPDC and OMA B-CAST,
    standards for convergence of broadcast and mobile services. Expway
    FastESG(TM) solution places the Electronic Service Guide at the
    crossroad of revenue opportunities for Mobile TV operators. Integrated
    into the network and into mobile phones, FastESG(TM) is the gateway
    that enables seamless access to radio, TV channels and on-demand
    programs.

    Expway solution interfaces with conditional access systems (CAS),
    broadcasting transmission equipments, and is integrated into a wide
    range of consumer electronic devices.

    About PMSI

    "PMSI is the first and only duly-licensed Satellite Pay-TV
    operator using Digital Video Broadcasting (DVB) technology in the
    Philippines. It's currently offering 52 digital TV channels covering
    the entire country. As such, Mobile TV will be an extension of its
    existing commercial operations which began in 2001."

    "PMSI has also partnered with Associated Broadcasting Company
    (ABC5) among others to bring its service to Digital Video Broadcasting
    - Handheld (DVB-H) compatible terminals. ABC5 is a leading free-to-air
    broadcaster with frequencies in over 40 major cities. It envisions to
    be a leading content provider for DVB-H.

    For more information, visit: www.dream.com.ph or email
    mobiletv@dream.com.ph

    About Expway

    Expway is a leading provider of end-to-end content & service
    management solutions over mobile broadcast, mobile telecom and
    Broadband IP networks. Expway standard-based software solutions
    include FastESG(TM), the ESG solution dedicated to Mobile TV,
    FastEPG(TM), EPG solution dedicated to IPTV, and interactive Services
    such as betting, voting and advertising. Expway solutions interface
    with multiple CAS and DRM systems and are already deployed or
    market-tested by Telecom and Broadcast Operators in Italy, France,
    Germany, Sweden, Japan, as well as integrated by handset, STB and TV
    set manufacturers worldwide. Founded in 2000, the privately-held
    company is headquartered in Paris, France. For more information, go
    to: www.expway.com