MAX Entertainment Recognizes the Potential in G4 Productions

MAX Entertainment Holdings Inc. (OTCBB:MXEH) announced today that
it has signed a letter of intent with the new MMA (Mixed Martial Arts)
promotion team G4 Productions.

G4 Productions is a co-operation of four of Europe's top
promoters, Martijn de Jong, Patrick Mooney, Marko Leisten and Augusto
Frota. The team has been promoting MMA since 1997 and has been working
together for several years under the Shooto/ADCC banner. The team also
owns some of Europe's best known MMA shows, including Cage Wars,
Ultimate Glory, FinnFight and Shooto Switzerland.

With this exciting new deal, G4 Productions will now be
exclusively producing MMA shows for MAX, Martial Arts X-treme. The
G4/MAX deal will establish Mixed Martial Arts events throughout
Europe, creating content under the MAX banner for TV, DVD and digital
media.

G4 will also produce a Europe-wide series of events that will
establish the name MAX, Martial Arts X-treme as the number one leader
in European MMA. These MAX events will be on par with MMA shows in
Japan and the USA.

This deal creates a potential for creating a big new brand in one
of the fastest growing sports in the world today. Creating marketing
and merchandising opportunities throughout Europe and developing the
MMA market worldwide.

MAX CEO Daniel Kilian said, "We recognized the potential in the
G4's group right away, and it fit perfectly into the model we had
started to create. It is not often that a group with this much
experience is available to commit to something like this. G4 and MAX
were made for each other and the timing is perfect."

Martijn De Jong from G4 said, "MAX has the same vision for MMA as
we do and we are very excited at the opportunity this has given us;
again it is all about timing and we look forward to a long and
productive relationship and making MAX a world-famous brand."

The MAX financial terms of the deal have not been finalized, but
are expected to potentially be in the seven-figure range.