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Starbucks and Ethiopian Intellectual Property Office (EIPO) Partner to Promote Ethiopia's Coffee and Benefit the Country's Coffee Farmers



    Representatives of the Government of the Federal Democratic
    Republic of Ethiopia and senior leaders from Starbucks Coffee Company
    (Nasdaq:SBUX) today announced that they have concluded an agreement
    regarding distribution, marketing and licensing that recognizes the
    importance and integrity of Ethiopia's specialty coffee designations.

    "Ethiopia salutes Starbucks for its exemplary display of global
    corporate citizenship. This alliance highlights the significance of
    visionary entrepreneurs in creating space for win-win engagements
    between corporations that operate globally and developing countries
    such as ours," said Dr. Samuel Assefa, the Ethiopian Ambassador to the
    United States.

    "Starbucks has reiterated its commitment that it will not oppose
    Ethiopia's efforts to obtain trademarks for its specialty coffees.
    What we have learned in our dealings with Starbucks over the last
    several months is that the company listens to its stakeholders'
    concerns and is attentive to the plight of the poor farmers who
    produce the finest specialty coffees in the world," continued
    Ambassador Samuel Assefa.

    The agreement is an important step in the ongoing collaboration
    between the Government of Ethiopia and Starbucks to promote Ethiopia's
    specialty coffees. It provides a framework for mutual cooperation to
    promote the recognition of the Harrar, Sidamo and Yirgacheffe
    designations and to strengthen the Ethiopian coffee sector, and
    includes the license of certain trademarks. The agreement allows
    Starbucks to use and promote these designations in markets both where
    trademarks exist for the coffee designations as well as where they may
    not, in accordance with agreed terms and conditions.

    "Our customers know that some of the highest quality coffees in
    the world come from Ethiopia," said Howard Schultz, Starbucks
    chairman, "We are extremely pleased that this agreement supports both
    the Ethiopian specialty coffee industry and the farmers and their
    communities that produce these fine coffees while allowing us to bring
    them to our customers around the world."

    This agreement will expand on the continuing efforts to promote
    and sell Ethiopia's exceptionally high quality coffees.

    "This agreement marks an important milestone in our efforts to
    promote and protect Ethiopia's specialty coffee designations. Having
    the commitment and support of Starbucks will help enhance the quality
    of Ethiopian fine coffees and improve the income of farmers and
    traders," commented Getachew Mengistie, Ethiopian Intellectual
    Property Office Director General, "This agreement provides cause to be
    very optimistic about the future of the Ethiopian coffee industry."

    The Government of Ethiopia and Starbucks Coffee look forward to
    continuing to develop their relationship and collaborate on ways to
    help build the Ethiopian coffee sector.