Empresas y finanzas

InfoSpace Debuts mCore(TM), the First Total Mobile Services Platform for Carriers



    InfoSpace (NASDAQ:INSP), a leading developer of mobile
    technologies, today announced the formal launch of its mCore(R) Mobile
    Services Platform, a suite of customizable mobile infrastructure
    services designed to help carriers offer their subscribers a seamless,
    intuitive experience for finding and enjoying mobile content and
    information on the go. mCore is an innovative end-to-end technology
    platform that enables a world class unified mobile media experience
    spanning mobile search, storefronts, portals and messaging. Carriers
    can deploy mCore in concert with their existing infrastructure in part
    or as a whole to drive revenue across multiple areas.

    According to Jupiter Research, annual mobile data revenue is
    forecasted to grow by $3 billion over the next five years. Consumers
    say that one of the main reasons they would be more likely to use
    mobile data services, such as downloads, is if the user experience was
    better. mCore addresses this issue by delivering a unified, consistent
    user interface across all mobile data services, offering carriers the
    opportunity to drive increased adoption and revenue while managing
    costs.

    "mCore represents the next generation in mobile platform
    services," said Steve Elfman, executive vice president of InfoSpace's
    mobile business unit. "Both carriers and mobile users are tired of
    dealing with multiple technologies and interfaces when it comes to
    information and content on the mobile phone. mCore resolves those
    issues for the industry by delivering a solution that is intelligent
    for the users and easy for carriers to integrate."

    The InfoSpace mCore Platform

    The mCore Platform provides an end-to-end technology
    infrastructure to help carriers reduce ongoing maintenance costs,
    improve customer service, increase opportunities for revenue and
    simplify the end user experience. Carriers can deploy the back-end
    technologies into their existing infrastructure in part or as a whole
    to offer a best-in-class unified mobile data experience while driving
    revenue. In addition to hosting solutions and capabilities, the mCore
    Platform includes:

    -- Search: InfoSpace mCore Search delivers seamlessly blended,
    highly relevant results to offer users a one-stop mobile
    search experience while enabling multiple monetization models
    for carriers.

    -- Portal: InfoSpace mCore Portal provides an intuitive graphical
    interface designed to maximize the interactive capabilities of
    the full range of today's mobile devices. Powerful management
    tools allow for rapid content and service deployment in an
    integrated, personalizable environment, while also allowing
    for managed promotional campaigns to drive sales of premium
    services such as music, ringtones, games, and wallpapers.

    -- Storefront: InfoSpace mCore Storefront makes purchasing
    content easy and satisfying for a broad cross-section of
    mobile consumers, and provides carriers with flexible
    merchandising tools including packaged bundles, subscriptions
    and tailored recommendations.

    -- Messaging: InfoSpace mCore Messaging serves as a natural
    extension of the Portal, offering real-time, push-based access
    to breaking news, sports and entertainment via SMS or MMS
    alerts, seamlessly integrated with carriers' gateway
    infrastructure.

    -- Managed Web: InfoSpace mCore Managed Web offers the best
    operator-controlled Web experience, creating choice for users
    and additional revenues from web search and mobile
    advertising, while offering both unlimited and safe Web
    experiences.

    Carriers Rally Around mCore

    InfoSpace recently announced that Virgin Mobile has deployed the
    full suite of mCore Platform services, allowing the European carrier
    to offer its subscribers the ability to search the Web, WAP sites and
    Virgin Mobile's own portal and storefront. Several other key carrier
    partners have also announced plans in recent months to deploy
    components of the mCore Platform, demonstrating momentum and demand
    for a more unified, relevant and easy-to-deploy mobile services
    solution.

    "Deploying the complete mCore suite of services will introduce
    significant cost savings and operational efficiencies within our
    mobile infrastructure," said Nick White, Head of Digital Services and
    NPD at Virgin Mobile. "InfoSpace's integrated mobile platform allows
    us to offer a simple, unified experience for our customers, and focus
    our energy and resources on providing the best mobile user experience
    available."

    Today's announcement reflects InfoSpace's sharpened focus on its
    mobile services business and comes on the heels of significant
    investments in the mCore Platform. The company recently announced
    partnerships with FAST, a leading developer of search technologies,
    and InfoGin, a pioneer and world leader in the field of Web-to-mobile
    content adaptation. FAST Search & Transfer will be integrated as part
    of mCore, to deliver a joint mobile search service which will enable
    carriers to take more control over their content business models, and
    provide a richer mobile search experience to customers. InfoGin's
    Intelligent Mobile Platform(TM) (IMP(TM)) will enable mobile browsing
    of the Web through the mCore Platform.

    InfoSpace recently sponsored a whitepaper titled, "Unified Mobile
    Data Platform: An Analytics-Based Approach," which discusses the
    evolution of data services and the need for a unified mobile data
    services approach. For more information about the InfoSpace mCore
    Mobile Services Platform and to download the whitepaper in full please
    visit: www.infospaceinc.com/mcore.

    About InfoSpace Mobile

    InfoSpace Mobile is a leading developer of mobile technologies and
    infrastructure services that help mobile users quickly and easily
    discover and enjoy content and information on the go. InfoSpace's
    mobile platform offers carrier partners a customizable, scalable
    solution for the programming and delivery of mobile content, helping
    build stronger brands and generate revenue. Mobile users benefit from
    the best-in-class local search experience of InfoSpace Find It!
    (www.infospacefindit.com), and InfoSpace's easy-to-use mobile portal,
    search, messaging and storefront offerings. The company's mobile
    products and services are available to over 200 million consumers
    through mobile operators such as AT&T Mobility, T-Mobile, Verizon
    Wireless, Sprint Nextel, and Virgin Mobile.

    Cautionary note about forward-looking statements

    This release contains forward-looking statements regarding
    InfoSpace's mobile technologies business, mCore(TM) Mobile Services
    Platform and its agreement with Virgin Mobile for its deployment.
    These forward-looking statements are subject to certain risks and
    uncertainties that could cause actual results to differ materially
    from those projected. These statements are not guarantees of future
    performance and are subject to certain risks, uncertainties and
    assumptions that are difficult to predict. Factors that could affect
    InfoSpace's actual results include the performance under the agreement
    with Virgin Mobile, the progress and costs of deployment of products
    and services, the scope and timing of user adoption and implementation
    and market acceptance of the application and features of InfoSpace's
    mobile search technology, including its mCore(R) Mobile Services
    Platform. A more detailed description of certain factors that could
    affect actual results include, but are not limited to, those discussed
    in InfoSpace's most recent Annual Report on Form 10-K and quarterly
    reports on Form 10-Q as filed from time to time, in the section
    entitled "Risk Factors." Readers are cautioned not to place undue
    reliance on these forward-looking statements, which speak only as of
    the date of this release. InfoSpace undertakes no obligation to update
    publicly any forward-looking statements to reflect new information,
    events or circumstances after the date of this release or to reflect
    the occurrence of unanticipated events.