Intelliworks Announces Next Generation CRM Architecture - a Multi-Tenant Software as a Service (SaaS) Solution for Higher Education
Intelliworks, Inc., the leader in customer relationship management
(CRM) solutions for higher education, announces its next generation
CRM platform called Orion. Built from the ground up as a pure web
based on-demand solution, Orion CRM is the first multi-tenant Software
as a Service (SaaS) solution designed specifically to address the
unique needs of higher education.
Orion is a balanced constellation of -
1. Rich User Experience- the most user friendly and elegant user
interface in higher education
2. Zero Installed Software- requires nothing to be installed on
campus or on any users computer
3. Fast Implementation- implemented in hours as opposed to months
and years
4. Continuous Updates- rapid feature introduction that happens on
a constant basis
"Orion answers the cries of higher education institutions for
simplification and provides a more fluid way to accomplish marketing
and recruiting activities," said Dev Ganesan, President and CEO of
Intelliworks. "It is easy and quick to try; you can load your data and
send your campaigns out very quickly. All this can be done at an
incredibly low cost, low risk, and frankly, low commitment."
"As a vertically focused Enterprise 2.0 solution, Orion embodies
the principles of Salesforce.com and Facebook offerings by
incorporating simplicity, collaboration, and a rich user experience
into the DNA of its architecture," said Anirban Chakrabarti, Vice
President of Product Marketing for Intelliworks. "This highly scalable
and configurable multi-tenant platform will allow Intelliworks to meet
the needs of the higher education market, where budgets are tight and
IT resources are limited while business processes and workflow vary
from institution to institution."
Orion provides institutions with ease of use, quick configuration
and rapid deployment, all through a web browser. Because there is no
software to install, the Orion SaaS solution can be deployed in a
fraction of the time and cost of existing systems and internal
development efforts. Activities like loading data and running targeted
marketing campaigns can be accomplished in less than an hour. Users
will be able to build widgets on their CRM home page that give them a
view into their Campaigns, Contacts, Activities, etc.
Higher education institutions ranging from business schools,
professional schools, community colleges, for-profit institutions as
well as undergraduate programs, will benefit from Orion's
feature-rich, 100% web-based SaaS environment.
"SaaS solutions have gained great exposure within the larger
business community over the last year," said Catherine Burdt, Sr.
Analyst at Eduventures, Inc. "Higher education institutions of all
sizes can also benefit from the low cost of ownership, rich user
experience and less system downtime that comes from this software
model. As companies target the higher education space, solutions that
are tailored to meet the CRM, marketing and communication needs of
this space will thrive."
The Orion solution will streamline relationship marketing and
communication functions of higher education institutions, while
facilitating better interaction across departments and programs. It
provides a 360 degree view of all contacts, and a complete view of all
communication with each contact in one centralized location.
More details about Orion's features and pricing will be available
at launch in Summer 2007.
About Intelliworks
Intelliworks, Inc. provides on-demand CRM software solutions that
help both small colleges & large universities personalize, extend, and
meet their relationship marketing goals with prospects, applicants,
students, alumni, companies, and other constituents.
Please visit http://www.intelliworks.com for additional
information.