KickApps Partners with Cycling.tv to Deploy Online Community for Cycling Enthusiasts

KickApps Corporation today announced a partnership with Cycling.tv
to power a full range of social media functionality on the company's
popular community site, The Innertube. Through the agreement,
Cycling.tv will leverage the KickApps platform to integrate
user-generated content and social networking features throughout its
Web offerings.

"Cycling is truly a global sport, but social media technologies
like KickApps are designed to ignite enthusiast communities down to
the local level," said Alex Blum, CEO of KickApps. "In this sense,
progressive Internet Protocol TV providers like Cycling.tv have an
enormous opportunity to rapidly grow audience virally online, and we
are excited to provide them with this critical social component."

Through The Innertube, global cycling fans can rate and share
video, audio, and photos of their favorite races, blog about ongoing
events, and network with friends via profiles and private messages.
Additionally, The Innertube integrates seamlessly with Cycling.tv's
main website--allowing community-members to virally syndicate content
from both sites across the Web.

"The KickApps platform allowed us to create a fully-functioning,
video-centric community site in only a few days," said Simon Brydon,
CEO of Cycling.tv. "Plus, KickApps' platform is built to be reliable
and scalable, so we can continue to utilize it as our user base and
needs grow."

About KickApps Corporation

KickApps provides a broad range of building blocks that enable
social media experiences at any Web site. The company's platform
combines the scalability and flexibility required by major brands with
the ease of implementation necessary for smaller, independent
properties. Formed in 2005 and headquartered in New York, NY,
thousands of companies rely on KickApps, including Universal
Music/Interscope, National Lampoon, and Arena Football League.
KickApps is backed by Spark Capital and Prism VentureWorks, and its
Board members include former Liberty Digital and E! Entertainment CEO
Jarl Mohn and former MTV and NFL President Sara Levinson. For more
information, visit www.kickapps.com.

About Cycling.tv

Cycling.tv began broadcasting Pro Cycling on the internet in
September 2003. Internet TV, or IPTV, is the fastest growing broadcast
media. In this new business sector Cycling.tv quickly established a
reputation for quality and breadth of service to the niche cycling
audiences worldwide. Cycling.tv currently has seven channels: 4 free
ones and 3 subscription services, Premium, La Vuelta and UCILive.com.
These subscriptions services are very cheap and offer an annual
subscription to access their content. For more information visit
www.Cycling.tv.