Vision-Ease Lens to Expand Applications of Photochromic Laminate

Vision-Ease Lens today announced intentions to begin technical
collaborations and laminate supply relationships with partner
companies. This market expansion will allow LifeRx(TM) laminate
technology to be applied to various innovations that fall within eye
protection markets.

"Market acceptance of our LifeRx photochromic technology in
ophthalmic lenses has been outstanding," commented Doug Hepper, CEO
and president of Vision-Ease Lens. "Recently we surpassed the
three-millionth unit of sales. As we continue to grow our business in
ophthalmic lenses, we see exciting new opportunities to expand into
product applications that are closely related to the eye protection
field."

By combining this laminate technology in polycarbonate-based
lenses of many types, Vision-Ease expects that LifeRx technology will
be applied in motor sports, field sports, safety, non-prescription
sunwear and in the military.

"Until LifeRx laminate became technically viable, photochromic
technology that was surface-applied or blended with the bulk material
was not able to fully realize its market potential due to functional
limitations of the technology," commented Vision-Ease Lens vice
president of Research & Development, Dr. Derek Harris. "LifeRx
photochromic activity is optimized in a thin layer below the front
surface of the lens and thereby presents an exciting new spectrum of
proprietary opportunities for innovation. We look forward to being an
industry partner in these new applications of our technology."

About Vision-Ease Lens

Headquartered in Ramsey, Minn., Vision-Ease Lens is a manufacturer
of quality ophthalmic lenses including LifeRx(TM) photochromic lenses,
SunRx(R) polarized lenses, and Illumina(R) progressive line-free
lenses. Vision-Ease Lens products are sold through independent
opticians, optometrists and ophthalmologists, as well as many retail
chains and dispensing markets across the country. For more information
about Vision-Ease Lens and its products, visit www.vision-ease.com