The Cloud Switches on Europe's Most Advanced WiFi Network Across the City of London



    Today, Europe's most advanced outdoor WiFi network will be
    switched on across the entire City of London - the famous Square Mile.
    More than 350,000 people who work in and visit the area now have
    wireless broadband access throughout the City. The network has been
    built and is operated by The Cloud, a leading wireless broadband
    provider. Free access for the first month will be provided in
    association with Nokia, allowing anyone with a WiFi-enabled device (1)
    to get online in the City.

    Twelve months of development and testing have enabled The Cloud
    and the City of London Corporation to deploy Europe's densest, most
    comprehensive city-wide WiFi network. The Cloud will continue to tune
    the network over the coming weeks as new users, applications and
    devices begin to use the service.

    The network's capabilities have been made possible with advanced
    mobile broadband mesh technology supplied by BelAir Networks. The
    network currently comprises 127 nodes and will evolve to offer 95%
    coverage across areas owned by the City of London Corporation.
    Reinforcing the Square Mile's status as a world-leading financial and
    business centre, BelAir Networks patented technology delivers
    industry-leading performance and reliability. The City-wide WiFi
    network has been designed and built onto existing street furniture
    including lamp posts and street signs.

    The network allows anyone with WiFi-enabled devices including
    laptops, PDAs, media players and smart phones such as the new
    generation of Nokia devices to take their broadband with them. The
    Cloud and Nokia will be conducting a variety of promotional activities
    at various venues across the City over the next month where the two
    companies will be demonstrating the power and advantages of the
    network.

    The neutrality of The Cloud's pioneering approach is fundamental
    for local authorities wishing to provide truly open access to both
    public and private audiences. The Cloud ensures that a wide range of
    services are immediately available, from high speed internet and email
    access to voice, music, video, gaming and other entertainment services
    over WiFi. Supported service providers include O2, BT Openzone, iPass,
    Truphone and Skype on various handsets. In addition to its wholesale
    options, The Cloud also provides a range of low-cost unlimited access
    tariffs for consumers.

    The Cloud offers sophisticated WiFi coverage at over 8,500
    locations across Europe, including airports, hotels and railway
    stations throughout the UK, Germany, the Nordics and The Netherlands.
    The Cloud operates large scale networks in Canary Wharf, Amsterdam,
    Stuttgart and in 9 other UK cities including Manchester and Edinburgh.

    Niall Murphy, Co-Founder & Chief Strategy Officer of The Cloud,
    commented: "Metro WiFi networks are changing the face of towns and
    cities around the world for both public access and public sector
    applications. The City of London network is a global benchmark for
    cities and metro WiFi, and an exciting addition to The Cloud's network
    across the UK and our other city networks in Europe. Working with
    Nokia demonstrates the value these kinds of networks deliver for
    exciting and useful 'internet everywhere' access on the move."

    Michael Snyder, Chairman of the City of London's Policy Committee,
    said: "The City of London is the world's leading financial and
    business centre and has always benefited from a world class
    communications infrastructure. It is therefore important that we
    provide the latest technology that will benefit those working in or
    visiting the City. The Square Mile is a fast-moving, dynamic
    environment and we are responding to the increasing time pressures
    faced by City workers by providing the technology for them to stay up
    to date, wherever they are in the City."

    Simon Ainslie, GM of Nokia UK, concluded: "WiFi is at the
    forefront of mobile technology today and it is important for us to
    partner with the leading providers in the industry. Advanced WiFi of
    this kind will help consumers get the most from our WiFi enabled
    devices such as the Nokia N95, Nokia N800, Nokia E61i and Nokia E65."

    (1) Free access during launch month will only be available on
    devices with browser capability.

    About The Cloud

    The Cloud offers sophisticated national wireless LAN coverage
    across hotspots and city networks throughout the UK, Nordics, Germany
    and The Netherlands. The Cloud's infrastructure is a multi-service
    provider platform, which allows providers such as ISPs, mobile
    operators, gaming, VOIP and broadband companies to offer a fully
    branded wireless LAN experience to their customers. With The Cloud,
    site owners maximise their revenue potential by supporting all major
    service providers at their location and customers enjoy choice of
    provider and the best possible user experience. Launched in mid 2003,
    The Cloud actively partners with O2, BT, Vodafone, Skype, iPass,
    Telenor, Truphone and Nintendo, among others, to facilitate the growth
    of open platform wireless broadband services across Europe.

    The Cloud's investors, include 3i, Accel and the Scandinavian VC,
    Provider Venture Partners. The Cloud was recently nominated as a
    Technology Pioneer at The World Economic Forum and as a Red Herring
    Top 100 Company.

    www.thecloud.net

    About The City of London:

    The City of London Corporation provides local government services
    for the Square Mile, the financial and commercial heart of Britain,
    and is committed to maintaining and enhancing the status of the
    business City as the world's leading international financial and
    business centre through its policies and services. Its
    responsibilities also extend far beyond the City boundaries and
    include management of the Barbican Centre, Central Criminal Court at
    the Old Bailey, 10,000 acres of open space including Hampstead Heath
    and Epping Forest, three wholesale food markets, as well as acting as
    the London Port Health Authority. www.cityoflondon.gov.uk