The Cloud Switches on Europe's Most Advanced WiFi Network Across the City of London
Today, Europe's most advanced outdoor WiFi network will be
switched on across the entire City of London - the famous Square Mile.
More than 350,000 people who work in and visit the area now have
wireless broadband access throughout the City. The network has been
built and is operated by The Cloud, a leading wireless broadband
provider. Free access for the first month will be provided in
association with Nokia, allowing anyone with a WiFi-enabled device (1)
to get online in the City.
Twelve months of development and testing have enabled The Cloud
and the City of London Corporation to deploy Europe's densest, most
comprehensive city-wide WiFi network. The Cloud will continue to tune
the network over the coming weeks as new users, applications and
devices begin to use the service.
The network's capabilities have been made possible with advanced
mobile broadband mesh technology supplied by BelAir Networks. The
network currently comprises 127 nodes and will evolve to offer 95%
coverage across areas owned by the City of London Corporation.
Reinforcing the Square Mile's status as a world-leading financial and
business centre, BelAir Networks patented technology delivers
industry-leading performance and reliability. The City-wide WiFi
network has been designed and built onto existing street furniture
including lamp posts and street signs.
The network allows anyone with WiFi-enabled devices including
laptops, PDAs, media players and smart phones such as the new
generation of Nokia devices to take their broadband with them. The
Cloud and Nokia will be conducting a variety of promotional activities
at various venues across the City over the next month where the two
companies will be demonstrating the power and advantages of the
network.
The neutrality of The Cloud's pioneering approach is fundamental
for local authorities wishing to provide truly open access to both
public and private audiences. The Cloud ensures that a wide range of
services are immediately available, from high speed internet and email
access to voice, music, video, gaming and other entertainment services
over WiFi. Supported service providers include O2, BT Openzone, iPass,
Truphone and Skype on various handsets. In addition to its wholesale
options, The Cloud also provides a range of low-cost unlimited access
tariffs for consumers.
The Cloud offers sophisticated WiFi coverage at over 8,500
locations across Europe, including airports, hotels and railway
stations throughout the UK, Germany, the Nordics and The Netherlands.
The Cloud operates large scale networks in Canary Wharf, Amsterdam,
Stuttgart and in 9 other UK cities including Manchester and Edinburgh.
Niall Murphy, Co-Founder & Chief Strategy Officer of The Cloud,
commented: "Metro WiFi networks are changing the face of towns and
cities around the world for both public access and public sector
applications. The City of London network is a global benchmark for
cities and metro WiFi, and an exciting addition to The Cloud's network
across the UK and our other city networks in Europe. Working with
Nokia demonstrates the value these kinds of networks deliver for
exciting and useful 'internet everywhere' access on the move."
Michael Snyder, Chairman of the City of London's Policy Committee,
said: "The City of London is the world's leading financial and
business centre and has always benefited from a world class
communications infrastructure. It is therefore important that we
provide the latest technology that will benefit those working in or
visiting the City. The Square Mile is a fast-moving, dynamic
environment and we are responding to the increasing time pressures
faced by City workers by providing the technology for them to stay up
to date, wherever they are in the City."
Simon Ainslie, GM of Nokia UK, concluded: "WiFi is at the
forefront of mobile technology today and it is important for us to
partner with the leading providers in the industry. Advanced WiFi of
this kind will help consumers get the most from our WiFi enabled
devices such as the Nokia N95, Nokia N800, Nokia E61i and Nokia E65."
(1) Free access during launch month will only be available on
devices with browser capability.
About The Cloud
The Cloud offers sophisticated national wireless LAN coverage
across hotspots and city networks throughout the UK, Nordics, Germany
and The Netherlands. The Cloud's infrastructure is a multi-service
provider platform, which allows providers such as ISPs, mobile
operators, gaming, VOIP and broadband companies to offer a fully
branded wireless LAN experience to their customers. With The Cloud,
site owners maximise their revenue potential by supporting all major
service providers at their location and customers enjoy choice of
provider and the best possible user experience. Launched in mid 2003,
The Cloud actively partners with O2, BT, Vodafone, Skype, iPass,
Telenor, Truphone and Nintendo, among others, to facilitate the growth
of open platform wireless broadband services across Europe.
The Cloud's investors, include 3i, Accel and the Scandinavian VC,
Provider Venture Partners. The Cloud was recently nominated as a
Technology Pioneer at The World Economic Forum and as a Red Herring
Top 100 Company.
www.thecloud.net
About The City of London:
The City of London Corporation provides local government services
for the Square Mile, the financial and commercial heart of Britain,
and is committed to maintaining and enhancing the status of the
business City as the world's leading international financial and
business centre through its policies and services. Its
responsibilities also extend far beyond the City boundaries and
include management of the Barbican Centre, Central Criminal Court at
the Old Bailey, 10,000 acres of open space including Hampstead Heath
and Epping Forest, three wholesale food markets, as well as acting as
the London Port Health Authority. www.cityoflondon.gov.uk