Empresas y finanzas

Global Hyatt Corporation Announces Andaz(TM)



    Global Hyatt Corporation President and CEO Mark Hoplamazian today
    announced the launch of Andaz, the company's newest addition to its
    global brand portfolio. The Company plans to launch several hotels
    under the new brand this year, with properties already slated for New
    York and London, and others under discussion in other parts of the
    world including Beijing and Moscow.

    The word Andaz means 'personal style'. In addition to a focus on
    personal style and independence, the new brand will offer a highly
    functional environment characterized by sophistication, innovative
    design, local identity, casual elegance and service that is attentive
    but not pretentious and without 'attitude'.

    "Our launch of Andaz is based on demand expressed by both
    consumers and developers for a product and experience that they have
    not found within the industry," Hoplamazian said. "This worldwide
    customer base is looking for fresh, uncomplicated luxury that is
    timeless and 'gimmick' free."

    Representing a part of the next phase of the company's
    accelerating worldwide growth, the first Andaz will be in the City of
    London, where the Great Eastern Hotel will be rebranded and
    repositioned following completion of a renovation in September. Plans
    are also well underway in New York for Andaz, beginning with Hyatt's
    recently purchased property on Fifth Avenue at 41st street, across
    from the New York Public Library. Announcements of other Andaz hotels
    in markets inside and outside of North America are expected in the
    coming weeks and months.

    In developing the brand, Global Hyatt Corp. is working with top
    architects and interior designers around the world to create
    environments that express the personal style of the customer and the
    personality of the destination. Andaz hotels will be authentic and
    culturally correct in service and product delivery.

    Hoplamazian indicated that the brand will also be as
    environmentally friendly as possible, through various features that
    would include serving organic food and beverage, using fully
    biodegradable products and focusing on energy efficiency. As the brand
    develops, new hotel structures will incorporate ecologically friendly
    building materials and building systems.

    "I feel that Hyatt is uniquely well-suited to bring this new brand
    to life because 'style', 'authenticity' and 'great service without
    attitude' are attributes that are a part of Hyatt's culture and
    heritage." he said. "Andaz is a brand that exhibits great promise for
    Hyatt."

    ABOUT GLOBAL HYATT CORPORATION

    Global Hyatt Corporation, one of the world's premier hotel
    companies, offers today's travelers over 735 hotels and resorts (over
    136,000 rooms) in more than 44 countries. The company's affiliates
    own, operate, manage and franchise Hyatt branded hotels and resorts
    under the Park Hyatt(R), Grand Hyatt(R), Hyatt Regency(R), Hyatt
    Resorts(R), Hyatt(R), Hyatt Place(TM) and Hyatt Summerfield Suites(R)
    brands. Global Hyatt Corporation is also the owner of Hyatt Vacation
    Ownership, Inc. operator of the Hyatt Vacation Club and fractional
    residential properties and U.S. Franchise Systems, Inc., which
    franchises Hawthorn Suites and Microtel Inns and Suites.

    From the U.S. and Canada, reservations for any Hyatt hotel
    worldwide may be obtained by calling 1-800-233-1234 or logging onto
    www.hyatt.com.