FatWire Delivers 'Content Management for Everyone' with Latest Release

FatWire Software, the leading provider of content management and
delivery solutions for deploying persuasive Web sites and
applications, announced today the general availability of FatWire
Content Server 7, the latest release of its award-winning Web Content
Management platform.

"With Content Server 7, FatWire is breaking new ground by putting
content management capabilities into the hands of anyone involved with
eBusiness initiatives, making it even easier for them to design and
deliver engaging, persuasive online experiences," said John Murcott,
Vice President, Products and Strategy at FatWire. Content Management
for Everyone means that:

-- Casual content contributors can create, modify, and arrange
content without learning new tools, and without even realizing
they are using a content management system.

-- Marketers can gain more ownership and control of the Internet
channel and online experiences by defining personas and
segments, tailoring the delivery of content to site visitors,
and analyzing visitor behavior in real time.

-- Companies can now facilitate bi-directional communication over
the Internet by enabling site visitors to create
user-generated content in the form of comments, reviews,
ratings, and discussion forums. With the rise of social media
and Web 2.0, the importance of site visitors to the expansion
of the content ecosystem has risen dramatically.

-- Developers and administrators, freed from doing work better
done by business experts, can focus on rapidly deploying new
initiatives and enhancing existing site functionality, further
improving the ROI gained from using the Content Server
platform.

Content Server 7 delivers Content Management for Everyone through
several new and enhanced features in its suite for creating persuasive
online experiences. Content Server now has three interfaces that are
designed to accommodate the different usage patterns and types of
users in an organization:

-- The Insite interface is streamlined for use by anyone who
wants to manage content and page layout from within the actual
pages of the site. In this WYSIWYG environment, users can
add/remove/re-sequence content on a page, preview content
changes, drag and drop page components, and invoke workflow
processes.

-- The Dash interface is designed for the frequent business user
who wants intuitive, streamlined access to the content tasks
performed every day. Users can create, compare and translate
content for different locales and languages. Enhanced
full-text search across all types of content makes it easy to
find content that already exists.

-- The Advanced interface for power users and developers should
be familiar to anyone who has used the software application.

Anyone that uses Web 2.0 sites is familiar with using tags as an
incredibly easy way to group, organize, and get quick access to the
most used content. Content Server 7 brings the concept of tags to
content contributors and editors. Tags are user defined, so each user
can choose tags that make sense to them. The same tag can be applied
to different types of content, allowing you to group content any way
you want, such as by campaign, project, or day of the week.

FatWire's Content Server 7 allows companies to easily expand their
web presence into global markets, while never having to worry about
keeping different language versions of content synchronized.
Multilingual support is built directly into the data model, so that
any content can be translated into multiple languages. This greatly
reduces language translation costs and complexity, while ensuring
consistent branding across regions.

Content Server 7 now has enhanced full-text search to provide
faster access to content that users want to edit or copy, while
reducing the chance of recreating content that already exists. Content
of different types can be fully searched at one time, using familiar
keywords and metadata. Companies can more easily repurpose existing
content for multiple sites and channels. FatWire Content Server 7 is
available immediately. If you would like to see a demonstration of the
new user interface, please visit www.fatwire.com or contact
sales@fatwire.com.

About FatWire Software

FatWire Software is the leading provider of content management and
delivery solutions for deploying persuasive Web sites and
applications. The company's Content Server platform gives business
users complete control over the creation and presentation of content,
and provides a scalable architecture for dynamic content delivery and
multi-site deployment. Unlike other Content Management products that
focus on simply getting content under control, FatWire's solutions
enable organizations to put content to work by delivering
highly-targeted experiences to customers, partners, and employees.
FatWire's more than 450 customers include some of the largest and
most-respected organizations in the world such as J.P. Morgan Chase,
Sony, Radisson/SAS, European Space Agency, and Bank of China. Founded
in 1996, FatWire is headquartered in New York and operates offices
throughout North America, Europe, and Asia-Pacific. For more
information about FatWire Software's award-winning products and
services, visit www.fatwire.com.