IPTC and Ifra Launch First International Photo Metadata Conference in June 2007

For the first time, an international conference focusing
exclusively on photo metadata will bring together camera makers,
photographers, editors, software designers and others who have a stake
in professional imaging.

The 1st international Photo Metadata Conference will be held in
Florence, Italy, on 7 June 2007. Held in conjunction with CEPIC
Congress 2007, this event is organised by two major news industry
organisations, IPTC and Ifra, and is sponsored by Adobe Systems Inc.

Everyone agrees that it's difficult to describe photos in a
universal way -- independent of language and culture -- but only
recently have technologies such as XML permitted photos to carry
advanced metadata that can survive throughout the photo production
process from camera to finished product. In addition, such formerly
exotic technologies as GPS and digital recording can now be embedded
in cameras to make a permanent record of such important parameters as
the photographer's location and audio comments.

For a full day, representatives from standardisation bodies and
such vendors as Adobe, Apple, Canon, Fotoware, Hasselblad and
Microsoft will discuss how to improve the interoperability of photo
metadata. Photographers, editors, image buyers and others leaders in
the photo industry will discuss better ways to describe photos and
related rights and permissions information, and will learn how crucial
data generated by cameras can improve the editing and long-term resale
of images.

The goal of the conference is to simplify the convergence and
global applicability of photo metadata, and determine how to maximize
the widespread and consistent implementation of standards -- adding
value to photos.

As the creator of so-called "IPTC header," a 15-year-old metadata
standard that has gained nearly universal acceptance among
professional photographers, the IPTC is well positioned to lead the
photo industry in this effort. The 2007 congress being held by CEPIC,
the Coordination of European Picture Agencies Press Stock Heritage, is
the perfect venue for the International Photo Metadata Conference,
bringing together the biggest players in Europe's vibrant photo
industry.

We welcome participation of everyone in the photo industry. To
attend the Photo Metadata Conference or learn more about CEPIC's
convention in historic Florence, please visit www.phmdc.org. The
modest fee includes coffee breaks, buffet lunch and all Conference
materials.

About IPTC: The IPTC, based in Windsor, United Kingdom, is a
consortium of the world's major news agencies, news publishers and
news industry vendors. It develops and maintains technical standards
that are used by virtually every major news organization in the world.
More information can be obtained from www.iptc.org. The next regular
meeting of the IPTC will be its annual general meeting, to be held in
Tokyo in May 2007.

About Ifra: Ifra (www.ifra.com) is the world's leading
organization for newspaper and media publishing with 10 locations
worldwide. It has been registered since 1961 as an association with
headquarters in Darmstadt, Germany, and acts as the platform for
decision-makers from the newspaper industry. Ifra publishes the trade
magazine newspaper techniques monthly in four languages. Research and
standardization, international conferences, seminars, training events
and consulting are further components of the service Ifra offers
primarily to its more than 3000 members in nearly 80 countries.

About CEPIC: CEPIC, the Coordination of European Picture Agencies
Press Stock Heritage, is a European Economic Interest Group (E.E.I.G)
not for profit representing the interests of more than 1000 picture
associations, agencies and libraries in Europe covering news, stock
and heritage photography. CEPIC will hold its annual Congress 2007 in
Florence - find more information on www.cepic.org.

About Adobe Systems Incorporated: Adobe revolutionizes how the
world engages with ideas and information - anytime, anywhere and
through any medium. For more information, visit www.adobe.com .